Are all your processes frictionless?
I'm not a huge fan of buzzwords, but I love the word "frictionless" as it applies to data management.
Frictionless is a fancy word for making a process as effortless as possible. Or as I like to say, with a minimal number of hoops to jump through.
When I work with my clients on business processes, I'm always looking for ways to eliminate steps. I will ask: "What are we trying to achieve? And what is the minimum data required (MDR) to achieve that?"
Amazon's "Buy Now" button is a great example of this. With "Buy Now" I choose a product, I click "Buy Now" and Amazon defaults in my shipping address and payment information. (I can still change these if I like.) This is frictionless buying.
So take a hard look at all of your processes and ask yourself: "Are these as frictionless as we can make them?"
Wes's Wednesday Wisdom Archives
Try not to OFFEND your members…
Try not to OFFEND your members… I recently received an email from an association where I’ve […]
How will you use that data?
How will you use that data? One of the beauties of technology today is how easy […]
Pennywise and pound foolish
Pennywise and pound foolish One definition of the phrase “pennywise and pound foolish” is to […]
How you respond matters
How you respond matters Very recently I wrote that I measure customer service by how […]
Your one non-renewable resource
Your one non-renewable resource For any project, the three primary resources are time, money, and […]
No system is perfect
No system is perfect When working with my clients on the selection of a new […]
Ask your members to update their info
Ask your members to update their info One of the greatest data management challenges any association […]
Customer vs. staff
Customer vs. staff In a properly designed AMS, when the customer goes online to your […]
Measuring customer service
Measuring customer service When I work with clients on AMS selection, one question that often […]
Iterate or innovate?
Iterate or innovate? When moving to a new association management system, there is often an implicit […]