Ask your members to update their info
One of the greatest data management challenges any association faces is keeping individual contact information up to date. As I like to tell my clients, "Your members don't care about you until they need something from you." This means they're not going to proactively tell you when their contact info changes.
So what can an association do?
One idea is to periodically ask your members to confirm their contact information. A simple email that includes a link to their online profile, with a request that they review their contact information and update anything that is incorrect.
Or better yet, show the member the important profile information in the email. Provide the link to edit in the bottom. Those who see their information is in error are more likely to update it. (Thanks to Noel Shatananda for this idea!)
Will every member respond? Of course not. Will many? Yes. And that's many more than would otherwise proactively update their contact info.
So if you want your members to update their contact information...ask them to.
Wes's Wednesday Wisdom Archives
Painting the Bridge
Painting the Bridge According to this article, the Golden Gate Bridge is painted continuously year-round. …
Maintenance isn’t sexy
Maintenance isn’t sexy I remember reading once long ago that one of the reasons our …
“Will I still have a job when this is done?”
“Will I still have a job when this is done? While working with a client …
Evolution, not revolution
Evolution, not revolution I don’t recall where I first heard it many decades ago, but …
The power of the users’ group
The power of the users’ group Recently in an online users group forum for an …
Who is your data evangelist?
Who is your data evangelist? I was recently talking with a client of mine about …
Who is your data evangelist?
Who is your data evangelist? I was recently talking with a client of mine about …
Ratio of Data to Errors
Ratio of Data to Errors One of the elements of a good data governance plan …
Back to basics
Back to basics Over the past couple of years I’ve noticed that some AMS vendors …
Your people matter
Your people matter I’ve written many times about how people, process, and technology have to …