It's all relative...
Over the course of my 22 years of consulting, I've consulted with well over 250 associations. And in that same time, I've probably spoken with an additional 1,000 or more. And one thing that still makes me chuckle is when someone says something along the lines of "We're a small association" or "We have a small budget" or "We can't afford anything too expensive."
And the reason I chuckle is that all of these things are relative. I've had associations with 50 staff say they are a "small association" (trying telling an association of four staff that that is "small") and I've had clients tell me that their "small budget" was "only" $200,000.
So my point is very simple: When describing your organization, your budget, or your project, don't use general terms like "small" or "large." Be specific. Because what's "large" or "small" to you may mean just the opposite to the person you're talking with.
![]()
Wes's Wednesday Wisdom Archives
UI Matters!
UI Matters! Almost since I began consulting over 20 years, I’ve noted how important the […]
Be careful with absolutes
Be careful with absolutes When I speak with clients I try to be careful about […]
New Year’s Resolutions
New Year’s Resolutions Why do New Year’s Resolutions fail? Research suggests that part of the […]
Why Process is So Important
Why Process is So Important One of my favorite business authors is James Clear, who writes all […]
The Significant Change of SaaS Software
The Significant Change of SaaS Software One of the most significant technological changes in the […]
Always, ALWAYS budget for more training
Always, ALWAYS budget for more training Always, ALWAYS budget for more training. I don’t know how else […]
We’ve always done it that way
We’ve always done it that way A couple of weeks ago I wrote about approving memberships, […]
Are you sure it doesn’t do that?
Are you sure it doesn’t do that? Even after 20 years of consulting, I’m surprised […]
Be grateful
Be grateful As Thanksgiving approaches here in the US, I’m reminded of two words: Be […]
Do you really need to approve them?
Do you really need to approve them? I often joke that the very best (because […]
