It’s all relative…

It's all relative...

Over the course of my 22 years of consulting, I've consulted with well over 250 associations. And in that same time, I've probably spoken with an additional 1,000 or more. And one thing that still makes me chuckle is when someone says something along the lines of "We're a small association" or "We have a small budget" or "We can't afford anything too expensive."

And the reason I chuckle is that all of these things are relative. I've had associations with 50 staff say they are a "small association" (trying telling an association of four staff that that is "small") and I've had clients tell me that their "small budget" was "only" $200,000.

So my point is very simple: When describing your organization, your budget, or your project, don't use general terms like "small" or "large." Be specific. Because what's "large" or "small" to you may mean just the opposite to the person you're talking with.

Wes's Wednesday Wisdom Archives

There is nothing so permanent as business rules

November 25, 2020

There is nothing so permanent as business rules Nobel Prize-winning economist Milton Friedman said, “There’s nothing […]

Budget for feature discovery and adoption

November 18, 2020

Budget for feature discovery and adoption When developing a budget for implementation of a new […]

Customize staff pages for better user adoption

November 11, 2020

Customize staff pages for better user adoption The single most important element to data management […]

Don’t ask questions for which you already know the answer

November 4, 2020

Don’t ask questions for which you already know the answer I was recently completing an […]

All decisions involve risk

October 28, 2020

All decisions involve risk Whether it’s choosing a new AMS or introducing a new product […]

Try flowcharting your processes

October 21, 2020

Try flowcharting your processes Working with a client recently on their membership join process reminded me […]

“I just want a system I don’t have to fight with.”

October 14, 2020

“I just want a system I don’t have to fight with.” I asked my client: […]

Inertia Contributes to Bad Data

October 7, 2020

Inertia Contributes to Bad Data Without knowing anything about your organization or its data, I’d […]

What are you doing with new contacts?

September 30, 2020

What Are You Doing with New Contacts/ I was very interested to read in a […]

Be Aware of Selection Bias

September 23, 2020

Be Aware of Selection Bias I wrote recently about the mistaken perception of older members […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top