UI Matters!
Almost since I began consulting over 20 years, I've noted how important the user interface (UI) of a system is, in terms of user adoption and ease-of-use.
On the staff side, the UI matters because the more "pleasant" a user interface is, the more likely staff is to actually use the system. (I define "pleasant" as easy to navigate, with very little screen noise; the data I need is right where I need it to be.)
On the customer side, UI matters because the more difficult the interface is, the less likely the customer is to use it, which means lower sales, lower engagement, and increased workload on staff.
The good news is, with more modern systems, you have more control over both of these UIs. On the staff side, your system should allow staff to rearrange data into a manner that is most fitting for their needs. On the customer side, your system should allow you to arrange the "flow" as you need it (e.g., membership joins, event registrations).
So take a look at the systems you have in place now. Do they allow staff to arrange their screens as they need them? Do they allow you to adjust how your customers experience joining, renewing, or registering for an event? Because they should.
Wes's Wednesday Wisdom Archives
Start with “Why” before you move to “How”
Start with “Why” before you move to “How” Something I’ve noticed over my years in …
The power of users groups!
The power of users groups! Last week I had the honor and pleasure of speaking …
Associations are complex businesses!
Associations are complex businesses! One of the reasons managing data at an association can be so …
Snapshots are required
Snapshots are required Recently a couple of different clients have asked me why it’s necessary …
“It’s in the database…”
“It’s in the database…” I often joke with my clients that AMS nirvana looks like …
Using the Pomodoro Technique for data management
Using the Pomodoro Technique for data management I’m a huge fan of the Pomodoro Technique, …
Using the Pomodoro Technique for data management Read More »
You need a PLAN to deal with duplicates
You need a PLAN to deal with duplicates Here’s the thing about duplicate records: No …
Asking for more is a good sign…
Asking for more is a good sign… A client who had recently implemented a new …
Take action…
Take action… “The greatest wisdom not applied to action and behavior is meaningless data.” – …
The Rule of 100 and 1,000 revisited
The Rule of 100 and 1,000 revisited I’m finding that the “Rule of 100 and …