UI Matters!

UI Matters!

Almost since I began consulting over 20 years, I've noted how important the user interface (UI) of a system is, in terms of user adoption and ease-of-use.

On the staff side, the UI matters because the more "pleasant" a user interface is, the more likely staff is to actually use the system. (I define "pleasant" as easy to navigate, with very little screen noise; the data I need is right where I need it to be.)

On the customer side, UI matters because the more difficult the interface is, the less likely the customer is to use it, which means lower sales, lower engagement, and increased workload on staff.

The good news is, with more modern systems, you have more control over both of these UIs. On the staff side, your system should allow staff to rearrange data into a manner that is most fitting for their needs. On the customer side, your system should allow you to arrange the "flow" as you need it (e.g., membership joins, event registrations).

So take a look at the systems you have in place now. Do they allow staff to arrange their screens as they need them? Do they allow you to adjust how your customers experience joining, renewing, or registering for an event? Because they should.

Wes's Wednesday Wisdom Archives

Clean as you go

March 28, 2019

Clean As You Go A good cook or baker knows that, when working in the […]

Baby Steps

March 21, 2019

One of the keys to developing good data management habits is to be aware of […]

Success Requires Discipline

March 14, 2019

When it comes to data management, most of us know what to do; we just don’t […]

Take a moment to be grateful

March 7, 2019

Because we’re so focused on always improving what we have now, it’s easy to overlook […]

KPIs and Dashboards

February 28, 2019

I saw DJ Muller from MemberClicks speak on KPIs (key performance indicators). In his session […]

Documenting Process is Critical

February 22, 2019

When it comes to managing data successfully, process is critical. For example, a client of […]

Motion vs. Action

February 14, 2019

In James Clear’s book Atomic Habits (I recommend it!), he discusses the concept of motion vs. action. […]

Are You Answering Your Calls?

February 7, 2019

I’ve written about this before, but apparently I have to keep repeating it. If you’ve […]

Who do you trust?

January 31, 2019

Who Do You Trust I was reading an article recently about Warren Buffet’s “rules” for […]

Set benchmarks to measure progress

January 24, 2019

It’s impossible to measure progress if you don’t know your starting point. This sounds axiomatic, […]

Scroll to Top