Just because you can…

Just because you can...

In response to a recent Wednesday Wisdom on averages hiding the extremes, a past client of mine said: "This reminds of the old saying: Just because you can, doesn't mean you should."

And he's absolutely right! There are many examples of this in data management. Here are just a couple:

+ "While our members are renewing membership, let's ask them a bunch of other demographic questions." Just because you CAN ask those questions, is during the renewal process the right time to do it? I would argue "no" because the more steps you require someone to complete to renew, the less likely they are to renew!

+ "Let's ask them for their [random piece of data] because we might use that data someday." Just because you CAN ask for that data doesn't mean you should. Every piece of data you collect should have some use immediately. If the data isn't being used for something, it shouldn't be collected at all.

And of course, there are many more examples. Technology makes it incredibly easy and inexpensive to collect data. But be sure you've got a good reason to collect the data, and make sure you're collecting it at the right time.

After all, just because you can collect it doesn't mean you should.

Wes's Wednesday Wisdom Archives

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Either you test, or your members will

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Either you test, or your members will If I was forced to choose the single …

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But are you really willing to change?

September 22, 2021

But are you really willing to change? When any organization is making a change in data management …

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Two Tips for Data Conversion I’ve written a lot about data conversion over the years …

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Who should “own” the database?

September 8, 2021

Who should “own” the database? One of the most common questions I get from my …

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What makes you weird?

September 1, 2021

What makes you weird? When I work with clients on selecting a new association management system, one …

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Why “AMS Consortiums” Don’t Work

August 25, 2021

Why “AMS Consortiums” Don’t Work About once a year I will get a call from …

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Your vendor will disappoint you

August 18, 2021

Your vendor will disappoint you I follow politics as a hobby. A past publisher from …

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Learn how to lose

August 11, 2021

Learn how to lose “Winning is great, sure, but if you are really going to …

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