Just because you can…

Just because you can...

In response to a recent Wednesday Wisdom on averages hiding the extremes, a past client of mine said: "This reminds of the old saying: Just because you can, doesn't mean you should."

And he's absolutely right! There are many examples of this in data management. Here are just a couple:

+ "While our members are renewing membership, let's ask them a bunch of other demographic questions." Just because you CAN ask those questions, is during the renewal process the right time to do it? I would argue "no" because the more steps you require someone to complete to renew, the less likely they are to renew!

+ "Let's ask them for their [random piece of data] because we might use that data someday." Just because you CAN ask for that data doesn't mean you should. Every piece of data you collect should have some use immediately. If the data isn't being used for something, it shouldn't be collected at all.

And of course, there are many more examples. Technology makes it incredibly easy and inexpensive to collect data. But be sure you've got a good reason to collect the data, and make sure you're collecting it at the right time.

After all, just because you can collect it doesn't mean you should.

Wes's Wednesday Wisdom Archives

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MDR (Minimum Data Required)

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MDR (Minimum Data Required) I’ve written about minimum viable product (MVP) in software development in the …

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Simpler and Faster is Better

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Simple and Faster is Better Earlier this week I was fortunate enough to attend a …

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Patience and grace

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Patience and grace A past client of mine recently told me: “You inspire confidence and …

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Sometimes you just have to try it and see what happens

August 10, 2022

Sometimes you just have to try it and see what happens The single greatest key …

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Training and testing

August 3, 2022

Training and testing I’ve written before that the best form of training follows this process: …

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How to save a “failing” project

July 27, 2022

How to save a “failing” project It is not unusual for me to receive a …

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How to avoid the “IT black hole”

July 20, 2022

How to avoid the “IT black hole” Going all the way back to my days …

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The “People” are important!

July 13, 2022

The “People” are important! I’ve written a lot about people, process, and technology over the …

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