Just because you can…

Just because you can...

In response to a recent Wednesday Wisdom on averages hiding the extremes, a past client of mine said: "This reminds of the old saying: Just because you can, doesn't mean you should."

And he's absolutely right! There are many examples of this in data management. Here are just a couple:

+ "While our members are renewing membership, let's ask them a bunch of other demographic questions." Just because you CAN ask those questions, is during the renewal process the right time to do it? I would argue "no" because the more steps you require someone to complete to renew, the less likely they are to renew!

+ "Let's ask them for their [random piece of data] because we might use that data someday." Just because you CAN ask for that data doesn't mean you should. Every piece of data you collect should have some use immediately. If the data isn't being used for something, it shouldn't be collected at all.

And of course, there are many more examples. Technology makes it incredibly easy and inexpensive to collect data. But be sure you've got a good reason to collect the data, and make sure you're collecting it at the right time.

After all, just because you can collect it doesn't mean you should.

Wes's Wednesday Wisdom Archives

It’s all relative…

July 21, 2021

It’s all relative… Over the course of my 22 years of consulting, I’ve consulted with …

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Eliminate to optimize

July 14, 2021

Eliminate to optimize So much of data management is habit (both good and bad) which is …

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For data governance, ask “Why?”

July 7, 2021

For data governance, ask “Why?” Recently I’ve had the opportunity to work on several data …

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More on Meetings

June 30, 2021

More on Meetings I’ve written before about the importance of making sure your meetings are …

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Action produces momentum

June 23, 2021

Action produces momentum Another great quote from James Clear: “Motivation often comes after starting, not …

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My #1 Best Practice…

June 16, 2021

My #1 Best Practice… A client recently asked me: “If you had to pick a single …

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Encourage engagement with prizes!

June 9, 2021

Encourage engagement with prizes! One of the biggest challenges any organization faces when implementing a new …

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June 2, 2021

Inertia One definition of inertia is “to remain unchanged.” My sense is that many association processes, projects, or …

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When’s the “least bad” time?

May 26, 2021

When’s the “least bad” time? When working with clients on a new project, especially a …

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A poor launch can set the stage for YEARS

May 19, 2021

A poor launch can set the stage for YEARS It is not uncommon for me …

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