Just because you can…

Just because you can...

In response to a recent Wednesday Wisdom on averages hiding the extremes, a past client of mine said: "This reminds of the old saying: Just because you can, doesn't mean you should."

And he's absolutely right! There are many examples of this in data management. Here are just a couple:

+ "While our members are renewing membership, let's ask them a bunch of other demographic questions." Just because you CAN ask those questions, is during the renewal process the right time to do it? I would argue "no" because the more steps you require someone to complete to renew, the less likely they are to renew!

+ "Let's ask them for their [random piece of data] because we might use that data someday." Just because you CAN ask for that data doesn't mean you should. Every piece of data you collect should have some use immediately. If the data isn't being used for something, it shouldn't be collected at all.

And of course, there are many more examples. Technology makes it incredibly easy and inexpensive to collect data. But be sure you've got a good reason to collect the data, and make sure you're collecting it at the right time.

After all, just because you can collect it doesn't mean you should.

Wes's Wednesday Wisdom Archives

Action isn’t the same as progress

January 25, 2023

Action isn’t the same as progress I’ve written before that not taking action is an …

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Start with the end in mind

January 18, 2023

Start with the end in mind Like so many, I probably first heard the phrase …

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It’s quiet in here…maybe TOO quiet…

January 11, 2023

It’s quiet in here…maybe TOO quiet… One of the truisms of data management is that …

It’s quiet in here…maybe TOO quiet… Read More »

It’s ALWAYS about expectations

January 4, 2023

It’s ALWAYS about expectations The headline reads: “Tesla sets record for vehicle deliveries, an increase …

It’s ALWAYS about expectations Read More »

It’s hard to get UNangry

December 14, 2022

It’s hard to get UNangry I often emphasize to my clients the importance of testing …

It’s hard to get UNangry Read More »

Some history IS important!

December 7, 2022

Some history IS important! When I’m advising clients on data conversion (moving data from one …

Some history IS important! Read More »

“Many mickles make a muckle.”

November 30, 2022

“Many mickles make a muckle.” “Many mickles make a muckle.” – George Washington Apparently, this …

“Many mickles make a muckle.” Read More »

It’s easy to collect; it’s harder to manage

November 16, 2022

It’s easy to collect; it’s harder to manage The beauty of today’s highly configurable AMS …

It’s easy to collect; it’s harder to manage Read More »

Tell them why you want the data

November 9, 2022

Tell them why you want the data Because data is so easy to collect these …

Tell them why you want the data Read More »

Don’t get hung up on something minor

November 2, 2022

Don’t get hung up on something minor I’m a problem solver. I love to solve …

Don’t get hung up on something minor Read More »

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