Don’t forget about what got better

Don't forget about what got better

Negativity bias is the tendency to focus on only those things that aren't working, rather than focusing on what has improved. I've observed that during a switch from one AMS to another, frequently staff will fall into this trap. The result can be as simple as spending too much time on trying to fix something that isn't that important, to the extreme of staff believing the entire implementation has failed.

True story: I once had an executive director tell me an AMS implementation I was assisting with was a "complete failure" (her words) because we had gone live with one piece of functionality still not working. In her mind, this proved the project had failed, even though everything else had launched properly and they had seen many significant improvements over the old system. (The punchline is that not only was the functionality fixed within weeks, but that "failed" system has been used by the association for over 12 years now!)

So our job is to make sure we communicate the successes that any given project has achieved, as frequently as possible. Humans have a tendency to focus on the negative and flat out forget the positives. So we have to help them re-focus by reminding them of everything that has improved.

Wes's Wednesday Wisdom Archives

Encourage engagement with prizes!

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Encourage engagement with prizes! One of the biggest challenges any organization faces when implementing a new …

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Inertia

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Inertia One definition of inertia is “to remain unchanged.” My sense is that many association processes, projects, or …

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When’s the “least bad” time?

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When’s the “least bad” time? When working with clients on a new project, especially a …

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A poor launch can set the stage for YEARS

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A poor launch can set the stage for YEARS It is not uncommon for me …

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Have the courage of your convictions

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Have the courage of your convictions Having the courage of your convictions means you’re willing …

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Even your online directory is out of date!

May 5, 2021

Even your online directory is out of date! Back in the day of printed directories, …

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Start small

April 28, 2021

Start small When I work with my clients on projects that involve measuring member engagement, …

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Some context, please

April 21, 2021

Some context, please A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where …

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Eventually automated emails get ignored

April 14, 2021

Eventually automated emails get ignored During the discovery and development phase of implementing a new …

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The challenge the AMS providers see

April 7, 2021

The challenge the AMS providers see Over the years I’ve asked AMS providers what they …

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