It’s hard to get UNangry
I often emphasize to my clients the importance of testing and training. When a new system (or new functionality) is rolled out, you have to be sure things have been tested properly (so that it actually works) and you need to be sure staff is trained on how to use it.
The alternative is a system that is not working correctly, or staff does not know how to use, either of which will make staff users angry. And once they’re angry, it’s hard to make them UNangry.
In psychology, it’s called the anchoring effect. This is the “human tendency to rely too heavily on the first piece of information offered.” Or put another way, if I’m given a new system that doesn’t work right (or is too confusing to use), then I’ll always and forever believe “the system is broken.” And once they believe that, it’s exceedingly difficult to change their minds.
So if you’re launching a new system, or even new functionality within an existing system, make sure you’ve tested it thoroughly and make sure staff is well trained before you ask them to start using it. You’ll be glad you did.
![]()
Wes's Wednesday Wisdom Archives
Some context, please
Some context, please A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where […]
Eventually automated emails get ignored
Eventually automated emails get ignored During the discovery and development phase of implementing a new […]
The challenge the AMS providers see
The challenge the AMS providers see Over the years I’ve asked AMS providers what they […]
Be careful about “solutioning” too quickly
Be careful about “solutioning” too quickly One of the great things about software developers is […]
What’s our next action?
What’s our next action? As you can imagine, I spend a lot of time in […]
Don’t automate for the sake of automation
Don’t automate for the sake of automation I’m the laziest person in the world. I […]
Don’t forget about what got better
Don’t forget about what got better Negativity bias is the tendency to focus on only […]
Give a little at a time rather than taking away
Give a little at a time rather than taking away I’m sure there’s research somewhere […]
First, you gotta have the data
First, you gotta have the data When I work with clients on a new AMS […]
Work on your relationship with your AMS vendor
Work on your relationship with your AMS vendor It is no coincidence that my most […]
