Does it advance the mission?

Because associations are mission-driven, everything you do should be seen through the prism of this question: "Does it advance the mission?"

This applies to everything you do in your database, too.

Does the data you're collecting help advance your mission?
Does the software you're using allow you to extract and analyze data to help advance your mission?
Do your programs and services advance your mission?

Because if the answer is "no" then you need to ask yourself why you're doing it.

Don’t ask questions for which you already know the answer

November 4, 2020

Don’t ask questions for which you already know the answer I was recently completing an […]

October 28, 2020

All decisions involve risk Whether it’s choosing a new AMS or introducing a new product […]

October 21, 2020

Try flowcharting your processes Working with a client recently on their membership join process reminded me […]

October 14, 2020

“I just want a system I don’t have to fight with.” I asked my client: […]

October 7, 2020

Inertia Contributes to Bad Data Without knowing anything about your organization or its data, I’d […]

September 30, 2020

What Are You Doing with New Contacts/ I was very interested to read in a […]

September 23, 2020

Be Aware of Selection Bias I wrote recently about the mistaken perception of older members […]

September 16, 2020

Some Things Just Take Time I learned recently that an elephant’s gestation period is 18 […]

September 7, 2020

Sometimes It’s the Least Bad Choice Just like in life, sometimes when we’re making technology […]

September 2, 2020

Our Members Aren’t Tech Savvy Having worked now in the association space for more than […]