Does it advance the mission?
Because associations are mission-driven, everything you do should be seen through the prism of this question: "Does it advance the mission?"
This applies to everything you do in your database, too.
- Does the data you're collecting help advance your mission?
- Does the software you're using allow you to extract and analyze data to help advance your mission?
- Do your programs and services advance your mission?
Because if the answer is "no" then you need to ask yourself why you're doing it.
Wes's Wednesday Wisdom Archives
A poor launch can set the stage for YEARS
A poor launch can set the stage for YEARS It is not uncommon for me […]
Have the courage of your convictions
Have the courage of your convictions Having the courage of your convictions means you’re willing […]
Even your online directory is out of date!
Even your online directory is out of date! Back in the day of printed directories, […]
Start small
Start small When I work with my clients on projects that involve measuring member engagement, […]
Some context, please
Some context, please A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where […]
Eventually automated emails get ignored
Eventually automated emails get ignored During the discovery and development phase of implementing a new […]
The challenge the AMS providers see
The challenge the AMS providers see Over the years I’ve asked AMS providers what they […]
Be careful about “solutioning” too quickly
Be careful about “solutioning” too quickly One of the great things about software developers is […]
What’s our next action?
What’s our next action? As you can imagine, I spend a lot of time in […]
Don’t automate for the sake of automation
Don’t automate for the sake of automation I’m the laziest person in the world. I […]