Does it advance the mission?
Because associations are mission-driven, everything you do should be seen through the prism of this question: "Does it advance the mission?"
This applies to everything you do in your database, too.
- Does the data you're collecting help advance your mission?
- Does the software you're using allow you to extract and analyze data to help advance your mission?
- Do your programs and services advance your mission?
Because if the answer is "no" then you need to ask yourself why you're doing it.
Wes's Wednesday Wisdom Archives
Inertia
Inertia One definition of inertia is “to remain unchanged.” My sense is that many association processes, projects, or […]
When’s the “least bad” time?
When’s the “least bad” time? When working with clients on a new project, especially a […]
A poor launch can set the stage for YEARS
A poor launch can set the stage for YEARS It is not uncommon for me […]
Have the courage of your convictions
Have the courage of your convictions Having the courage of your convictions means you’re willing […]
Even your online directory is out of date!
Even your online directory is out of date! Back in the day of printed directories, […]
Start small
Start small When I work with my clients on projects that involve measuring member engagement, […]
Some context, please
Some context, please A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where […]
Eventually automated emails get ignored
Eventually automated emails get ignored During the discovery and development phase of implementing a new […]
The challenge the AMS providers see
The challenge the AMS providers see Over the years I’ve asked AMS providers what they […]
Be careful about “solutioning” too quickly
Be careful about “solutioning” too quickly One of the great things about software developers is […]