Consumer demands change and technology changes

Consumer demands change and technology changes

When I work with clients on the selection of a new AMS, I'll often hear the client say things like "We feel like we've failed because we need to find new technology." But this may be untrue. Very often, changes in consumer demand will require associations to have technology to support those demands. Consider these examples:

  • Text messaging: Only a few short years ago, it was almost unthinkable to send texts to your members. Now many members are saying "I'd prefer if you text me before you email me."
  • Webinar registration: Once again, just a few short years ago, the entire concept of webinars barely existed. But now we need to be able to accommodate webinar registration and we need to make it as easy as possible for members and customers to register (e.g., don't require a payment page for a free webinar).
  • Online event cancellations: There was a time when my clients said "If someone wants to cancel, they need to call me, so I can charge them a cancellation fee or give them a credit or try to convince them to send someone else to the event." But customers these days want full self-service. And allowing the customer to cancel his or her registration online is one way to let the customer serve him or herself.

These are just three examples. There are many more.

Time changes, technology changes, consumer demands change. Ideally, your current vendor can make changes to their product to address these changes. But if not, changing your technology is not necessarily a sign of failure; it's often a sign of growth!

Wes's Wednesday Wisdom Archives

Look up PARTIAL names!

December 24, 2020

Look up PARTIAL names! Train your staff to do look ups on partial names, not full […]

Not Just Technology

December 16, 2020

Not Just Technology There was recently a discussion on the ASAE online community about project management […]

Consider quitting

December 4, 2020

Consider quitting Patient: “Doctor, it hurts when I do this.” Doctor: “Then stop doing that.” […]

There is nothing so permanent as business rules

November 25, 2020

There is nothing so permanent as business rules Nobel Prize-winning economist Milton Friedman said, “There’s nothing […]

Budget for feature discovery and adoption

November 18, 2020

Budget for feature discovery and adoption When developing a budget for implementation of a new […]

Customize staff pages for better user adoption

November 11, 2020

Customize staff pages for better user adoption The single most important element to data management […]

Don’t ask questions for which you already know the answer

November 4, 2020

Don’t ask questions for which you already know the answer I was recently completing an […]

All decisions involve risk

October 28, 2020

All decisions involve risk Whether it’s choosing a new AMS or introducing a new product […]

Try flowcharting your processes

October 21, 2020

Try flowcharting your processes Working with a client recently on their membership join process reminded me […]

“I just want a system I don’t have to fight with.”

October 14, 2020

“I just want a system I don’t have to fight with.” I asked my client: […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top