Be aware of unintended consequences

Be aware of unintended consequences

I've written before that every decision involves a trade-off. When considering the trade-offs that every decision requires, you should also keep in mind any unintended consequences that the decision may create. Consider the following example:

A client of mine recently changed AMSes. As part of that change, members have to log in to the website using a unique email address. (Previously members had used their last name and their member ID.) The challenge is that the association has thousands of member records without email addresses and as a result, a member without an email address cannot login to the website without contacting the association directly and speaking with a staff person (i.e., there is not automated way for the member to retrieve a username/password reset via email).

So the unintended consequence of this decision was that the staff now has to manage dozens of customer service calls to help members login for the first time, something they had not planned for.

Could this additional work been avoided via some other login method? Maybe. Or maybe not. But a discussion needed to happen, so that the association could make a fully-informed decision and understand the ramifications (i.e., the trade-offs and the potential unintended consequences) of their decisions.

So as you make any decision, ask yourself: "Could this decision create any unintended consequences?"

Wes's Wednesday Wisdom Archives

The Significant Change of SaaS Software

January 7, 2020

The Significant Change of SaaS Software One of the most significant technological changes in the […]

Always, ALWAYS budget for more training

December 18, 2019

Always, ALWAYS budget for more training Always, ALWAYS budget for more training. I don’t know how else […]

We’ve always done it that way

December 11, 2019

We’ve always done it that way A couple of weeks ago I wrote about approving memberships, […]

Are you sure it doesn’t do that?

December 4, 2019

Are you sure it doesn’t do that? Even after 20 years of consulting, I’m surprised […]

Be grateful

November 27, 2019

Be grateful As Thanksgiving approaches here in the US, I’m reminded of two words: Be […]

Do you really need to approve them?

November 20, 2019

Do you really need to approve them? I often joke that the very best (because […]

Negativity bias is why we need database PR

November 13, 2019

Negativity bias is why we need database PR I’ve written before how cognitive biases can affect […]

A system change requires a culture change

November 6, 2019

A system change requires a culture change By its very nature, when you introduce a […]

Where is that data?

October 30, 2019

Where is that data? This is what data management nirvana looks like: When the question starts with […]

Be deliberate, but act quickly

October 23, 2019

Be deliberate, but act quickly Be deliberate, but act quickly. These are my words of […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top