Seek to simplify

Seek to simplify

When I work with my clients on system selection or implementation, one of the things I love to praise them for is simple business rules. When they tell me things like "Our registration is simple; member or non-member, early-bird pricing, that's it," I can barely contain my glee!

Too often we're our own worst enemy when it comes to data management. Because we're making rules that are too hard to follow.

My recommendation: Seek to simplify.

Look at your rules for membership joins and renewals. Are they easy enough for a child to understand? Or do you have dozens of different options?

What about event registration? Is it as simple as the example above (e.g., member/non-member) or do you have a dozen different prices and options?

A famous social science experiment (the "Jam experiment") back in 2000 demonstrated the paradox of choice: give humans too many choices and they'll actually choose nothing (i.e., choose not to buy). The corollary to this experiment is that managing too many choices exponentially increases the difficulty of managing the data. Buyers choose less and the data created is harder to manage! It's a lose-lose.

Seek to simplify!

Wes's Wednesday Wisdom Archives

It’s all relative…

July 21, 2021

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Action produces momentum Another great quote from James Clear: “Motivation often comes after starting, not …

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My #1 Best Practice…

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My #1 Best Practice… A client recently asked me: “If you had to pick a single …

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Encourage engagement with prizes!

June 9, 2021

Encourage engagement with prizes! One of the biggest challenges any organization faces when implementing a new …

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June 2, 2021

Inertia One definition of inertia is “to remain unchanged.” My sense is that many association processes, projects, or …

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When’s the “least bad” time?

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When’s the “least bad” time? When working with clients on a new project, especially a …

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A poor launch can set the stage for YEARS

May 19, 2021

A poor launch can set the stage for YEARS It is not uncommon for me …

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