Seek to simplify

Seek to simplify

When I work with my clients on system selection or implementation, one of the things I love to praise them for is simple business rules. When they tell me things like "Our registration is simple; member or non-member, early-bird pricing, that's it," I can barely contain my glee!

Too often we're our own worst enemy when it comes to data management. Because we're making rules that are too hard to follow.

My recommendation: Seek to simplify.

Look at your rules for membership joins and renewals. Are they easy enough for a child to understand? Or do you have dozens of different options?

What about event registration? Is it as simple as the example above (e.g., member/non-member) or do you have a dozen different prices and options?

A famous social science experiment (the "Jam experiment") back in 2000 demonstrated the paradox of choice: give humans too many choices and they'll actually choose nothing (i.e., choose not to buy). The corollary to this experiment is that managing too many choices exponentially increases the difficulty of managing the data. Buyers choose less and the data created is harder to manage! It's a lose-lose.

Seek to simplify!

Wes's Wednesday Wisdom Archives

Documentation and the Great Resignation

January 19, 2022

Documentation and the Great Resignation Unless you’ve been living under the proverbial rock, you’ve heard …

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Data Management Strategy

January 12, 2022

Data Management Strategy Do you know what your data management strategy is? If you have …

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It’s always about trust

January 5, 2022

It’s always about trust When I work with clients on almost any data management project, …

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You can’t outsource buy-in

December 16, 2021

You can’t outsource buy-in One factor consistent with all of my most successful projects is …

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Use it or lose it!

December 8, 2021

Use it or lose it! I’m referring here to the data you collect. If you …

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“If I could only do one thing…”

December 1, 2021

“If I could only do one thing…” Managing data throughout your organization can be overwhelming. Do …

“If I could only do one thing…” Read More »


November 24, 2021

Gratitude As Thanksgiving in the US approaches, I’m reminded of the importance of gratitude, in …

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“It’s more than I have, but less than I want.”

November 17, 2021

“It’s more than I have, but less than I want.” “It’s more than I have, …

“It’s more than I have, but less than I want.” Read More »

Don’t forget Parkinson’s Law

November 10, 2021

Don’t forget Parkinson’s Law “Work expands so as to fill the time available for its …

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Just Respond

November 3, 2021

Just Respond Growing up my father used to tell my many siblings and me that …

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