Seek to simplify

Seek to simplify

When I work with my clients on system selection or implementation, one of the things I love to praise them for is simple business rules. When they tell me things like "Our registration is simple; member or non-member, early-bird pricing, that's it," I can barely contain my glee!

Too often we're our own worst enemy when it comes to data management. Because we're making rules that are too hard to follow.

My recommendation: Seek to simplify.

Look at your rules for membership joins and renewals. Are they easy enough for a child to understand? Or do you have dozens of different options?

What about event registration? Is it as simple as the example above (e.g., member/non-member) or do you have a dozen different prices and options?

A famous social science experiment (the "Jam experiment") back in 2000 demonstrated the paradox of choice: give humans too many choices and they'll actually choose nothing (i.e., choose not to buy). The corollary to this experiment is that managing too many choices exponentially increases the difficulty of managing the data. Buyers choose less and the data created is harder to manage! It's a lose-lose.

Seek to simplify!

Wes's Wednesday Wisdom Archives

Averages hide the extremes

January 6, 2021

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Look up PARTIAL names!

December 24, 2020

Look up PARTIAL names! Train your staff to do look ups on partial names, not full …

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Not Just Technology

December 16, 2020

Not Just Technology There was recently a discussion on the ASAE online community about project management …

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Consider quitting

December 4, 2020

Consider quitting Patient: “Doctor, it hurts when I do this.” Doctor: “Then stop doing that.” …

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There is nothing so permanent as business rules

November 25, 2020

There is nothing so permanent as business rules Nobel Prize-winning economist Milton Friedman said, “There’s nothing …

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Budget for feature discovery and adoption

November 18, 2020

Budget for feature discovery and adoption When developing a budget for implementation of a new …

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Customize staff pages for better user adoption

November 11, 2020

Customize staff pages for better user adoption The single most important element to data management …

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Don’t ask questions for which you already know the answer

November 4, 2020

Don’t ask questions for which you already know the answer I was recently completing an …

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All decisions involve risk

October 28, 2020

All decisions involve risk Whether it’s choosing a new AMS or introducing a new product …

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Try flowcharting your processes

October 21, 2020

Try flowcharting your processes Working with a client recently on their membership join process reminded me …

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