Seek to simplify

Seek to simplify

When I work with my clients on system selection or implementation, one of the things I love to praise them for is simple business rules. When they tell me things like "Our registration is simple; member or non-member, early-bird pricing, that's it," I can barely contain my glee!

Too often we're our own worst enemy when it comes to data management. Because we're making rules that are too hard to follow.

My recommendation: Seek to simplify.

Look at your rules for membership joins and renewals. Are they easy enough for a child to understand? Or do you have dozens of different options?

What about event registration? Is it as simple as the example above (e.g., member/non-member) or do you have a dozen different prices and options?

A famous social science experiment (the "Jam experiment") back in 2000 demonstrated the paradox of choice: give humans too many choices and they'll actually choose nothing (i.e., choose not to buy). The corollary to this experiment is that managing too many choices exponentially increases the difficulty of managing the data. Buyers choose less and the data created is harder to manage! It's a lose-lose.

Seek to simplify!

Wes's Wednesday Wisdom Archives

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What makes you weird? When I work with clients on selecting a new association management system, one …

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Why “AMS Consortiums” Don’t Work About once a year I will get a call from …

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Your vendor will disappoint you I follow politics as a hobby. A past publisher from …

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Learn how to lose

August 11, 2021

Learn how to lose “Winning is great, sure, but if you are really going to …

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Ownership is Required

July 28, 2021

Ownership is required When asked for the most common reason AMS implementations fail, I typically respond …

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It’s all relative…

July 21, 2021

It’s all relative… Over the course of my 22 years of consulting, I’ve consulted with …

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Eliminate to optimize

July 14, 2021

Eliminate to optimize So much of data management is habit (both good and bad) which is …

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For data governance, ask “Why?”

July 7, 2021

For data governance, ask “Why?” Recently I’ve had the opportunity to work on several data …

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