Only one can be best

Only one can be best

One of my (many) pet peeves with software vendor marketing is when an AMS company claims "We're the number one AMS product in the market" or "We're the top provider of membership software!" Since only ONE company can be "number one," by definition, all but one of these companies are lying.

And besides, "number one" as measured by what? What makes you "number one" or "the top"? According to whom?

Don't the people writing this marketing drivel know that it doesn't just fall on deaf ears, it actually makes them look silly (for making a claim that simply cannot be substantiated)?

What would be really impressive marketing copy would be things like the following:

  • "98% of our customers are still using our software 10 years after first licensing it."
  • "On average, our software saves our customers 40 hours of staff time per month."
  • "Users of our software become better looking and more popular the longer they use it." (Just trying to see if you're paying attention.)

So if you're reading this marketing copy, ignore it. And if you're writing it, please stop!

Wes's Wednesday Wisdom Archives

It’s all relative…

July 21, 2021

It’s all relative… Over the course of my 22 years of consulting, I’ve consulted with …

It’s all relative… Read More »

Eliminate to optimize

July 14, 2021

Eliminate to optimize So much of data management is habit (both good and bad) which is …

Eliminate to optimize Read More »

For data governance, ask “Why?”

July 7, 2021

For data governance, ask “Why?” Recently I’ve had the opportunity to work on several data …

For data governance, ask “Why?” Read More »

More on Meetings

June 30, 2021

More on Meetings I’ve written before about the importance of making sure your meetings are …

More on Meetings Read More »

Action produces momentum

June 23, 2021

Action produces momentum Another great quote from James Clear: “Motivation often comes after starting, not …

Action produces momentum Read More »

My #1 Best Practice…

June 16, 2021

My #1 Best Practice… A client recently asked me: “If you had to pick a single …

My #1 Best Practice… Read More »

Encourage engagement with prizes!

June 9, 2021

Encourage engagement with prizes! One of the biggest challenges any organization faces when implementing a new …

Encourage engagement with prizes! Read More »

Inertia

June 2, 2021

Inertia One definition of inertia is “to remain unchanged.” My sense is that many association processes, projects, or …

Inertia Read More »

When’s the “least bad” time?

May 26, 2021

When’s the “least bad” time? When working with clients on a new project, especially a …

When’s the “least bad” time? Read More »

A poor launch can set the stage for YEARS

May 19, 2021

A poor launch can set the stage for YEARS It is not uncommon for me …

A poor launch can set the stage for YEARS Read More »

Scroll to Top