Only one can be best

Only one can be best

One of my (many) pet peeves with software vendor marketing is when an AMS company claims "We're the number one AMS product in the market" or "We're the top provider of membership software!" Since only ONE company can be "number one," by definition, all but one of these companies are lying.

And besides, "number one" as measured by what? What makes you "number one" or "the top"? According to whom?

Don't the people writing this marketing drivel know that it doesn't just fall on deaf ears, it actually makes them look silly (for making a claim that simply cannot be substantiated)?

What would be really impressive marketing copy would be things like the following:

  • "98% of our customers are still using our software 10 years after first licensing it."
  • "On average, our software saves our customers 40 hours of staff time per month."
  • "Users of our software become better looking and more popular the longer they use it." (Just trying to see if you're paying attention.)

So if you're reading this marketing copy, ignore it. And if you're writing it, please stop!

Wes's Wednesday Wisdom Archives

“Is this normal?”

May 25, 2022

“Is this normal?” ne of the greatest parts about my job is that I get …

“Is this normal?” Read More »

Give your staff more freedom, not less

May 18, 2022

Give your staff more freedom, not less I often tell my clients, when it comes …

Give your staff more freedom, not less Read More »

My advice? Stop doing that

May 11, 2022

My advice? Stop doing that! There is a classic TV sketch featuring Bob Newhart as …

My advice? Stop doing that Read More »

Is a college degree really required?

May 4, 2022

Is a college degree really required? I saw a job listing last week for an …

Is a college degree really required? Read More »

Small actions become big wins

April 27, 2022

Small actions become big wins I’ve written before about how data accretes, the idea that …

Small actions become big wins Read More »

Try not to OFFEND your members…

April 20, 2022

Try not to OFFEND your members… I recently received an email from an association where I’ve …

Try not to OFFEND your members… Read More »

How will you use that data?

April 6, 2022

How will you use that data? One of the beauties of technology today is how easy …

How will you use that data? Read More »

Pennywise and pound foolish

March 30, 2022

Pennywise and pound foolish One definition of the phrase “pennywise and pound foolish” is to …

Pennywise and pound foolish Read More »

How you respond matters

March 23, 2022

How you respond matters Very recently I wrote that I measure customer service by how …

How you respond matters Read More »

Your one non-renewable resource

March 16, 2022

Your one non-renewable resource For any project, the three primary resources are time, money, and …

Your one non-renewable resource Read More »

Scroll to Top