Only one can be best

Only one can be best

One of my (many) pet peeves with software vendor marketing is when an AMS company claims "We're the number one AMS product in the market" or "We're the top provider of membership software!" Since only ONE company can be "number one," by definition, all but one of these companies are lying.

And besides, "number one" as measured by what? What makes you "number one" or "the top"? According to whom?

Don't the people writing this marketing drivel know that it doesn't just fall on deaf ears, it actually makes them look silly (for making a claim that simply cannot be substantiated)?

What would be really impressive marketing copy would be things like the following:

  • "98% of our customers are still using our software 10 years after first licensing it."
  • "On average, our software saves our customers 40 hours of staff time per month."
  • "Users of our software become better looking and more popular the longer they use it." (Just trying to see if you're paying attention.)

So if you're reading this marketing copy, ignore it. And if you're writing it, please stop!

Wes's Wednesday Wisdom Archives

Measuring customer service

February 16, 2022

Measuring customer service When I work with clients on AMS selection, one question that often …

Measuring customer service Read More »

Iterate or innovate?

February 9, 2022

Iterate or innovate? When moving to a new association management system, there is often an implicit …

Iterate or innovate? Read More »

Who is in control?

February 2, 2022

Who is in control? Speaking with a client once about their database project, the client …

Who is in control? Read More »

Sometimes Staff Has to do the Work

January 26, 2022

Sometimes staff has to do the work… As a child, I was attracted to computers …

Sometimes Staff Has to do the Work Read More »

Documentation and the Great Resignation

January 19, 2022

Documentation and the Great Resignation Unless you’ve been living under the proverbial rock, you’ve heard …

Documentation and the Great Resignation Read More »

Data Management Strategy

January 12, 2022

Data Management Strategy Do you know what your data management strategy is? If you have …

Data Management Strategy Read More »

It’s always about trust

January 5, 2022

It’s always about trust When I work with clients on almost any data management project, …

It’s always about trust Read More »

You can’t outsource buy-in

December 16, 2021

You can’t outsource buy-in One factor consistent with all of my most successful projects is …

You can’t outsource buy-in Read More »

Use it or lose it!

December 8, 2021

Use it or lose it! I’m referring here to the data you collect. If you …

Use it or lose it! Read More »

“If I could only do one thing…”

December 1, 2021

“If I could only do one thing…” Managing data throughout your organization can be overwhelming. Do …

“If I could only do one thing…” Read More »

Scroll to Top