Ask "What" not "Why"
As a consultant, one of my favorite questions to ask my clients is "Why?" As in, "Why are you doing that?" Asking "why" can be an effective way of determining if a process is actually doing what is expected or needed.
But I recently came across an article that referenced the book Insightby Tasha Eurich, who suggests that a better question than "why" is "what." Eurich says "why" questions elicit defensive responses while "what" questions get to the heart of what we need to know. This is something I've done instinctively for years.
For example: Often when I ask a staff person, "Why are you doing that?" the response, quite honestly and fairly, will be "Because that's what I was taught to do."
If that's the answer I get, I'll follow with "What are you trying to accomplish?" I may get a more thoughtful answer. (Sadly, often the answer will be "I don't know, that's just what I was taught to do.")
So think about how you ask your questions. And remember that "why" may not get you to the answer, but "what" very well may.
![]()
Wes's Wednesday Wisdom Archives
Inertia
Inertia One definition of inertia is “to remain unchanged.” My sense is that many association processes, projects, or […]
When’s the “least bad” time?
When’s the “least bad” time? When working with clients on a new project, especially a […]
A poor launch can set the stage for YEARS
A poor launch can set the stage for YEARS It is not uncommon for me […]
Have the courage of your convictions
Have the courage of your convictions Having the courage of your convictions means you’re willing […]
Even your online directory is out of date!
Even your online directory is out of date! Back in the day of printed directories, […]
Start small
Start small When I work with my clients on projects that involve measuring member engagement, […]
Some context, please
Some context, please A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where […]
Eventually automated emails get ignored
Eventually automated emails get ignored During the discovery and development phase of implementing a new […]
The challenge the AMS providers see
The challenge the AMS providers see Over the years I’ve asked AMS providers what they […]
Be careful about “solutioning” too quickly
Be careful about “solutioning” too quickly One of the great things about software developers is […]
