Why I write

Why I write

Thirty years ago, I started a new job as director of membership for a small trade association. It was my first real membership position, having worked in marketing and communications for four years prior at another trade association.

While I knew how associations worked, I had no real idea how to recruit, manage, and retain membership. Luckily, my office was located just a couple of blocks from ASAE's offices. ASAE's offices contained a library of books all about association management. (Remember, this was effectively before the internet existed.)

And so I spent hours every week at that library or with books I had purchased from ASAE, learning everything I could about how to be a membership manager in an association. And, in part thanks to those books, I was successful at doing something I had never done before.

Most of the authors of those books and articles were volunteers. They were unpaid. But they took the time to share their wisdom with others, and I've been forever grateful for that.

And so, that is why I write. I write because I believe I have experiences and knowledge (dare I say wisdom) that might be helpful to someone else attempting to go down a path I've already been down.

And maybe someday they will share their knowledge with someone else.

Wes's Wednesday Wisdom Archives

Customize staff pages for better user adoption

November 11, 2020

Customize staff pages for better user adoption The single most important element to data management […]

Don’t ask questions for which you already know the answer

November 4, 2020

Don’t ask questions for which you already know the answer I was recently completing an […]

All decisions involve risk

October 28, 2020

All decisions involve risk Whether it’s choosing a new AMS or introducing a new product […]

Try flowcharting your processes

October 21, 2020

Try flowcharting your processes Working with a client recently on their membership join process reminded me […]

“I just want a system I don’t have to fight with.”

October 14, 2020

“I just want a system I don’t have to fight with.” I asked my client: […]

Inertia Contributes to Bad Data

October 7, 2020

Inertia Contributes to Bad Data Without knowing anything about your organization or its data, I’d […]

What are you doing with new contacts?

September 30, 2020

What Are You Doing with New Contacts/ I was very interested to read in a […]

Be Aware of Selection Bias

September 23, 2020

Be Aware of Selection Bias I wrote recently about the mistaken perception of older members […]

Some Things Just Take Time

September 16, 2020

Some Things Just Take Time I learned recently that an elephant’s gestation period is 18 […]

Sometimes It’s the Least Bad Choice

September 7, 2020

Sometimes It’s the Least Bad Choice Just like in life, sometimes when we’re making technology […]

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