The longer you take, the longer it will take

The longer you take, the longer it will take

It may sound like a tautology, but the longer you take to complete a project, the longer it's going to take to complete it. Put another way, every day you add to the final launch of the project increases the odds that you'll add even more days to the project.

For example, suppose you're launching a new AMS and you set the go-live for six months from today. As you approach go-live, you decide there are a few more things you'd like to have before go-live, and so you push the go-live out another month.

One unintended consequence of pushing the date later is that the team working on the project starts to lose focus. And the longer the project goes, the more they lose focus, and the longer the project takes. It becomes a self-feeding cycle.

The key is to focus on a minimum viable product (MVP) and to get live as quickly as possible. What's the bare minimum that we need to go live? That's our target!

Because the longer you take to complete the project, the longer it will take to complete it.

Wes's Wednesday Wisdom Archives

Motion vs. Action

February 14, 2019

In James Clear’s book Atomic Habits (I recommend it!), he discusses the concept of motion vs. action. […]

Are You Answering Your Calls?

February 7, 2019

I’ve written about this before, but apparently I have to keep repeating it. If you’ve […]

Who do you trust?

January 31, 2019

Who Do You Trust I was reading an article recently about Warren Buffet’s “rules” for […]

Set benchmarks to measure progress

January 24, 2019

It’s impossible to measure progress if you don’t know your starting point. This sounds axiomatic, […]

You’ll make incorrect decisions. Acknowledge them and fix it.

January 17, 2019

A client of mine recently wrote the following to me: “It’s so hard to set […]

"Experience is unobservable to everyone except the person who it happens to."

January 10, 2019

In Dan Gilbert’s book Stumbling on Happiness, he writes: “Experience is unobservable to everyone except […]

Know Your Audience Before You Speak

December 20, 2018

This one may seem obvious, but when you’re speaking to anyone, whether it’s one person, […]

"Behavior is a function of the person in their environment."

December 13, 2018

Lewin’s equation says “behavior is a function of the person in their environment.” (He was […]

Signal-to-noise ratio

December 5, 2018

Signal-to-noise ratio Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how […]

Consultants bring perspective

November 28, 2018

Consultants bring perspective At a recent speaking engagement, I was asked what I think is […]

Scroll to Top