Even your online directory is out of date!

Even your online directory is out of date!

Back in the day of printed directories, there was an aphorism: "By the time your directory hits the street, it's already out of date." This was because the data had been collected six months in advance, then had to be collated, designed, sent to the printer, reviewed in blueline, printed, shipped... You get the picture.

So we moved to online directories, where the data on the website is connected directly to the website in realtime. Problem solved, right? Well, not exactly.

Your online directory is still out of date. Because people change jobs and don't tell you. They leave the industry and don't tell you. They die and don't tell you.

So why do we bother if it can't be 100% accurate? For the same reason we printed directories that we knew wouldn't be 100% accurate: because success is better than perfection.

We should always be working towards better and cleaner data. After all, there is no stasis in data management. But we also need to keep in mind that success is achievable, while perfection is not.

Wes's Wednesday Wisdom Archives

A change of systems requires a change of mindset

July 8, 2019

Every AMS vendor will tell you that the toughest part of implementing a new system …

A change of systems requires a change of mindset Read More »

It doesn’t have to be optimal to be beneficial

June 26, 2019

It doesn’t have to be optimal to be beneficial I’m a big fan of the …

It doesn’t have to be optimal to be beneficial Read More »

Look for small wins

June 19, 2019

Look for small wins One of the toughest things about system implementation is simply how …

Look for small wins Read More »

Are you closing the loop?

June 12, 2019

Are you closing the loop? If your association does a call for presentations for any …

Are you closing the loop? Read More »

Declare victory and move on

June 5, 2019

Declare victory and move on The law of diminishing returns is the point at which the …

Declare victory and move on Read More »

Clean as you go

March 28, 2019

Clean As You Go A good cook or baker knows that, when working in the …

Clean as you go Read More »

Baby Steps

March 21, 2019

One of the keys to developing good data management habits is to be aware of …

Baby Steps Read More »

Success Requires Discipline

March 14, 2019

When it comes to data management, most of us know what to do; we just don’t …

Success Requires Discipline Read More »

Take a moment to be grateful

March 7, 2019

Because we’re so focused on always improving what we have now, it’s easy to overlook …

Take a moment to be grateful Read More »

KPIs and Dashboards

February 28, 2019

I saw DJ Muller from MemberClicks speak on KPIs (key performance indicators). In his session …

KPIs and Dashboards Read More »

Scroll to Top