Even your online directory is out of date!

Even your online directory is out of date!

Back in the day of printed directories, there was an aphorism: "By the time your directory hits the street, it's already out of date." This was because the data had been collected six months in advance, then had to be collated, designed, sent to the printer, reviewed in blueline, printed, shipped... You get the picture.

So we moved to online directories, where the data on the website is connected directly to the website in realtime. Problem solved, right? Well, not exactly.

Your online directory is still out of date. Because people change jobs and don't tell you. They leave the industry and don't tell you. They die and don't tell you.

So why do we bother if it can't be 100% accurate? For the same reason we printed directories that we knew wouldn't be 100% accurate: because success is better than perfection.

We should always be working towards better and cleaner data. After all, there is no stasis in data management. But we also need to keep in mind that success is achievable, while perfection is not.

Wes's Wednesday Wisdom Archives

Know Your Audience Before You Speak

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"Behavior is a function of the person in their environment."

December 13, 2018

Lewin’s equation says “behavior is a function of the person in their environment.” (He was …

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Signal-to-noise ratio

December 5, 2018

Signal-to-noise ratio Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how …

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Consultants bring perspective

November 28, 2018

Consultants bring perspective At a recent speaking engagement, I was asked what I think is …

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Garbage in, gospel out

November 22, 2018

Garbage in, gospel out We’ve all heard the phrase “Garbage in, garbage out.” If the …

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Dramatic change does not happen overnight

November 15, 2018

Dramatic change does not happen overnight Like most things in life, dramatic change does not …

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Implementation Intention

November 8, 2018

Implementation Intention Editor’s note: I have a new email newsletter, sent weekly, called Wes’s Wednesday …

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