Don’t ask for what you don’t need!

Don't ask for what you don't need!

Recently I received a bill from a doctor's practice. The bill provided a website for paying online. So I went to the website and the first thing it asked me for is my account number. This is good because the bill they sent me has my account number on it.

So I entered the account number, and the next thing it asked me for was my name. Hmmmmm, I already entered my account number, why do you need my name? But I dutifully entered my name.

Then it asked me which doctor I had seen (a required field). Wait a minute. You sent me the bill. Why do I have to tell you all of this just to pay?

There is a lesson here for anyone who manages data. The problem with asking questions of your customers that you should already know is not only is it annoying to the customer, but it also leads the customer to think, "Do they have any idea what's going on?" The customer quickly loses trust in your ability to manage their data.

So when you're collecting data online, be careful to only ask for the information you need. And never ask for data that you already should have.

Wes's Wednesday Wisdom Archives

It’s all about managing expectations

September 28, 2022

It’s all about managing expectations I placed an order online on a Friday and the …

It’s all about managing expectations Read More »

Experience is the best teacher

September 21, 2022

Experience is the best teacher Experience is the best teacher. Every one of us has …

Experience is the best teacher Read More »

It is never done – so celebrate!

September 7, 2022

It is never done – so celebrate! A client of mine recently had their official …

It is never done – so celebrate! Read More »

MDR (Minimum Data Required)

August 31, 2022

MDR (Minimum Data Required) I’ve written about minimum viable product (MVP) in software development in the …

MDR (Minimum Data Required) Read More »

Simpler and Faster is Better

August 24, 2022

Simple and Faster is Better Earlier this week I was fortunate enough to attend a …

Simpler and Faster is Better Read More »

Patience and grace

August 17, 2022

Patience and grace A past client of mine recently told me: “You inspire confidence and …

Patience and grace Read More »

Sometimes you just have to try it and see what happens

August 10, 2022

Sometimes you just have to try it and see what happens The single greatest key …

Sometimes you just have to try it and see what happens Read More »

Training and testing

August 3, 2022

Training and testing I’ve written before that the best form of training follows this process: …

Training and testing Read More »

How to save a “failing” project

July 27, 2022

How to save a “failing” project It is not unusual for me to receive a …

How to save a “failing” project Read More »

How to avoid the “IT black hole”

July 20, 2022

How to avoid the “IT black hole” Going all the way back to my days …

How to avoid the “IT black hole” Read More »

Scroll to Top