We remember moments…

We remember moments...

“We do not remember days, we remember moments." - Cesare Pavese

Another way of looking at this is that it's the small things people remember, not the big ones. For example:

  • Your members and customers won't remember the roll out of your new AMS, but they will remember that their contact information wasn't correct in the online directory.
  • Your members and customers won't remember all the sessions from your annual meeting last year, but they will remember that they had to wait in line a long time to get their badge.

And of course, they'll remember the positive experiences, too:

  • Your members and customers won't remember how much they've spent on your programs all year, but they will remember that you gave them a full refund when they canceled their event registration, even though it was past the cancellation deadline.
  • Your members and customers won't remember how much work they put into the last presentation they made at your organization's meeting, but they will remember that you sent them a handwritten note thanking them for their contributions.

Moments are what people remember, both good and bad. What are you doing in your organization to make sure every moment with a member and customer is a positive one?

Wes's Wednesday Wisdom Archives

Start with “Why” before you move to “How”

September 20, 2023

Start with “Why” before you move to “How” Something I’ve noticed over my years in …

Start with “Why” before you move to “How” Read More »

The power of users groups!

September 13, 2023

The power of users groups! Last week I had the honor and pleasure of speaking …

The power of users groups! Read More »

Associations are complex businesses!

September 6, 2023

Associations are complex businesses! One of the reasons managing data at an association can be so …

Associations are complex businesses! Read More »

Snapshots are required

August 30, 2023

Snapshots are required Recently a couple of different clients have asked me why it’s necessary …

Snapshots are required Read More »

“It’s in the database…”

August 16, 2023

“It’s in the database…” I often joke with my clients that AMS nirvana looks like …

“It’s in the database…” Read More »

Using the Pomodoro Technique for data management

August 9, 2023

Using the Pomodoro Technique for data management I’m a huge fan of the Pomodoro Technique, …

Using the Pomodoro Technique for data management Read More »

You need a PLAN to deal with duplicates

August 2, 2023

You need a PLAN to deal with duplicates Here’s the thing about duplicate records: No …

You need a PLAN to deal with duplicates Read More »

Asking for more is a good sign…

July 26, 2023

Asking for more is a good sign… A client who had recently implemented a new …

Asking for more is a good sign… Read More »

Take action…

July 19, 2023

Take action… “The greatest wisdom not applied to action and behavior is meaningless data.” – …

Take action… Read More »

The Rule of 100 and 1,000 revisited

July 12, 2023

The Rule of 100 and 1,000 revisited I’m finding that the “Rule of 100 and …

The Rule of 100 and 1,000 revisited Read More »

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