Even your online directory is out of date!

Even your online directory is out of date!

Back in the day of printed directories, there was an aphorism: "By the time your directory hits the street, it's already out of date." This was because the data had been collected six months in advance, then had to be collated, designed, sent to the printer, reviewed in blueline, printed, shipped... You get the picture.

So we moved to online directories, where the data on the website is connected directly to the website in realtime. Problem solved, right? Well, not exactly.

Your online directory is still out of date. Because people change jobs and don't tell you. They leave the industry and don't tell you. They die and don't tell you.

So why do we bother if it can't be 100% accurate? For the same reason we printed directories that we knew wouldn't be 100% accurate: because success is better than perfection.

We should always be working towards better and cleaner data. After all, there is no stasis in data management. But we also need to keep in mind that success is achievable, while perfection is not.

Wes's Wednesday Wisdom Archives

Always, ALWAYS budget for more training

December 18, 2019

Always, ALWAYS budget for more training Always, ALWAYS budget for more training. I don’t know how else …

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We’ve always done it that way

December 11, 2019

We’ve always done it that way A couple of weeks ago I wrote about approving memberships, …

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Are you sure it doesn’t do that?

December 4, 2019

Are you sure it doesn’t do that? Even after 20 years of consulting, I’m surprised …

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Be grateful

November 27, 2019

Be grateful As Thanksgiving approaches here in the US, I’m reminded of two words: Be …

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Do you really need to approve them?

November 20, 2019

Do you really need to approve them? I often joke that the very best (because …

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Negativity bias is why we need database PR

November 13, 2019

Negativity bias is why we need database PR I’ve written before how cognitive biases can affect …

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A system change requires a culture change

November 6, 2019

A system change requires a culture change By its very nature, when you introduce a …

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Where is that data?

October 30, 2019

Where is that data? This is what data management nirvana looks like: When the question starts with …

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Be deliberate, but act quickly

October 23, 2019

Be deliberate, but act quickly Be deliberate, but act quickly. These are my words of …

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Why associations don’t like the “S” word

October 16, 2019

Why associations don’t like the “S” word A couple of weeks ago I asked my …

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