Executive

Small, medium, large? Depends who you ask.

I recently read on an association forum the following phrase: “We have a mid-sized meeting with around 7,000 attendees…” What caught my attention was the characterization “mid-sized.” For many of my clients (in fact, for MOST of them), a 7,000 attendee meeting would be HUGE. Not “mid-sized” but monstrous. Having worked with several hundred associations over the

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The inherent conflict between staff needs and customer needs

One of the greatest benefits of the internet revolution is that data management has been moved from staff to customer. For example, back when I started my first membership director position (20 years ago now), nothing was being processed via the association’s website. This meant that ALL membership joins and renewals had to be processed by

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"Think like a lazy person but don't act like a lazy person."

  My brother runs a business cleaning business in Minneapolis. We were discussing a business process issue (unrelated to cleaning OR databases) and how one should find a solution to a problem. He told me, “I always tell my cleaners, ‘Think like a lazy person but don’t act like a lazy person.’”  In other words, find the simplest way

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