Why I write

Why I write

Thirty years ago, I started a new job as director of membership for a small trade association. It was my first real membership position, having worked in marketing and communications for four years prior at another trade association.

While I knew how associations worked, I had no real idea how to recruit, manage, and retain membership. Luckily, my office was located just a couple of blocks from ASAE's offices. ASAE's offices contained a library of books all about association management. (Remember, this was effectively before the internet existed.)

And so I spent hours every week at that library or with books I had purchased from ASAE, learning everything I could about how to be a membership manager in an association. And, in part thanks to those books, I was successful at doing something I had never done before.

Most of the authors of those books and articles were volunteers. They were unpaid. But they took the time to share their wisdom with others, and I've been forever grateful for that.

And so, that is why I write. I write because I believe I have experiences and knowledge (dare I say wisdom) that might be helpful to someone else attempting to go down a path I've already been down.

And maybe someday they will share their knowledge with someone else.

Wes's Wednesday Wisdom Archives

Discipline. Always discipline.

June 11, 2025

Discipline. Always discipline. I’ve been producing a newsletter in some form for over 25 years […]

Simpler is better

June 4, 2025

Simpler is better Recently, a client of mine was discussing how they manage membership reinstatements. […]

Baby steps

May 28, 2025

Baby Steps A journey of a thousand miles begins with a single step. You have […]

Sometimes what you’re using IS the best option

May 21, 2025

Sometimes what you’re using IS the best option I love technology and I’m inherently lazy, […]

Do they hate the system?

May 14, 2025

Do they hate the system? When an association asks me for help finding a new […]

Artificial Intelligence is the next revolution in data management

May 7, 2025

Artificial Intelligence is the next revolution in data management I’ve been in the data management […]

There’s always gonna be something

April 30, 2025

There’s always gonna be something I’ve been consulting for 26 years now and I’m still […]

Eyes wide open and affirmative decision-making

April 16, 2025

Eyes wide open and affirmative decision-making When I work with my clients on any type […]

Honoring an industry legend

April 9, 2025

Honoring an industry legend I’m taking a break from my usual data management tips to […]

Never burn a bridge

April 2, 2025

Never burn a bridge My children have reached the age where they have, or are, […]

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