Why I write
Thirty years ago, I started a new job as director of membership for a small trade association. It was my first real membership position, having worked in marketing and communications for four years prior at another trade association.
While I knew how associations worked, I had no real idea how to recruit, manage, and retain membership. Luckily, my office was located just a couple of blocks from ASAE's offices. ASAE's offices contained a library of books all about association management. (Remember, this was effectively before the internet existed.)
And so I spent hours every week at that library or with books I had purchased from ASAE, learning everything I could about how to be a membership manager in an association. And, in part thanks to those books, I was successful at doing something I had never done before.
Most of the authors of those books and articles were volunteers. They were unpaid. But they took the time to share their wisdom with others, and I've been forever grateful for that.
And so, that is why I write. I write because I believe I have experiences and knowledge (dare I say wisdom) that might be helpful to someone else attempting to go down a path I've already been down.
And maybe someday they will share their knowledge with someone else.
![]()
Wes's Wednesday Wisdom Archives
Don’t miss this year’s DAN Science Fair!
Don’t miss this year’s DAN Science Fair! I’m taking a break from my weekly tips […]
Just start. And it’s never done.
Just start. And it’s never done. Last week I had the opportunity to lead a […]
Don’t ask if you’re not going to answer!
Don’t ask if you’re not going to answer! In the past week, on three different […]
Seek forgiveness rather than permission
Seek forgiveness rather than permission “Seek forgiveness, not permission.” I can’t remember when I first […]
Is a 360 degree view necessary?
Is a 360 degree view necessary? “A 360 degree view of our members should NOT […]
Why data matters
Why data matters I write about data because managing our data effectively will help us […]
It’s about process
It’s about process I’m in the midst of adding an AI agent to my website […]
Data integrity reports
Data integrity reports I speak and write a lot about data integrity reports. So I […]
The most important training tip
The most important training tip I’ve been sitting in a lot of database training sessions […]
Be careful about getting tangled
Be careful about getting tangled “We had done a lot to tangle ourselves up.” – […]
