Why I write

Why I write

Thirty years ago, I started a new job as director of membership for a small trade association. It was my first real membership position, having worked in marketing and communications for four years prior at another trade association.

While I knew how associations worked, I had no real idea how to recruit, manage, and retain membership. Luckily, my office was located just a couple of blocks from ASAE's offices. ASAE's offices contained a library of books all about association management. (Remember, this was effectively before the internet existed.)

And so I spent hours every week at that library or with books I had purchased from ASAE, learning everything I could about how to be a membership manager in an association. And, in part thanks to those books, I was successful at doing something I had never done before.

Most of the authors of those books and articles were volunteers. They were unpaid. But they took the time to share their wisdom with others, and I've been forever grateful for that.

And so, that is why I write. I write because I believe I have experiences and knowledge (dare I say wisdom) that might be helpful to someone else attempting to go down a path I've already been down.

And maybe someday they will share their knowledge with someone else.

Wes's Wednesday Wisdom Archives

AI is perpetually patient

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User adoption is (almost) all that matters…

December 3, 2025

User adoption is (almost) all that matters… I was speaking with an association recently about their […]

When “overcommunicating” becomes overwhelming

November 19, 2025

When “overcommunicating” becomes overwhelming There is a common belief in project management and general business management that overcommunicating […]

Communicating when there is a major technology change

November 12, 2025

Communicating when there is a major technology change For those of you who are ASAE […]

Everything works, until it doesn’t.

November 5, 2025

Everything works, until it doesn’t. “If something cannot go on forever, it will stop.” – […]

Some things are unknowable

October 29, 2025

Some things are unknowable One of the most challenging aspects of moving to a new […]

Do we have access to that data?

October 22, 2025

Do we have access to that data? When I work with my clients on a […]

The three “buckets” of contact data

October 8, 2025

The three “buckets” of contact data Broadly speaking, when collecting data on contacts (individuals or organizations), […]

Balancing what is possible with what is realistic

October 1, 2025

Balancing what is possible with what is realistic When I work with clients on technology […]

“Humans want to be surrounded by beauty.”

September 24, 2025

“Humans want to be surrounded by beauty.” “Humans want to be surrounded by beauty.” – […]

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