Some context, please

Some context, please

A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where the report defines associations by the number of members, but fails to discriminate between trade associations and individual associations. In other words, the report will talk about "associations with fewer than 500 members" as if a trade association with 450 members is somehow the same as an individual membership organization with 450 members.

I have worked with trade associations with fewer than three dozen members that had a budget and staff three times the size of a professional society with 2,500 members. I think you see my point; the number of members without context makes for pretty useless comparisons or benchmarks.

Just something to keep in mind if you're ever creating or reading benchmarking reports.

Wes's Wednesday Wisdom Archives

The vaguer the question, the vaguer the answer

February 9, 2023

The vaguer the question, the vaguer the answer As the old saying goes, the devil […]

The best choice given the information you have

February 2, 2023

The best choice given the information you have “Hindsight is 20/20” is a cliché because, […]

Action isn’t the same as progress

January 25, 2023

Action isn’t the same as progress I’ve written before that not taking action is an […]

Start with the end in mind

January 18, 2023

Start with the end in mind Like so many, I probably first heard the phrase […]

It’s quiet in here…maybe TOO quiet…

January 11, 2023

It’s quiet in here…maybe TOO quiet… One of the truisms of data management is that […]

It’s ALWAYS about expectations

January 4, 2023

It’s ALWAYS about expectations The headline reads: “Tesla sets record for vehicle deliveries, an increase […]

It’s hard to get UNangry

December 14, 2022

It’s hard to get UNangry I often emphasize to my clients the importance of testing […]

Some history IS important!

December 7, 2022

Some history IS important! When I’m advising clients on data conversion (moving data from one […]

“Many mickles make a muckle.”

November 30, 2022

“Many mickles make a muckle.” “Many mickles make a muckle.” – George Washington Apparently, this […]

It’s easy to collect; it’s harder to manage

November 16, 2022

It’s easy to collect; it’s harder to manage The beauty of today’s highly configurable AMS […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top