Some context, please
A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where the report defines associations by the number of members, but fails to discriminate between trade associations and individual associations. In other words, the report will talk about "associations with fewer than 500 members" as if a trade association with 450 members is somehow the same as an individual membership organization with 450 members.
I have worked with trade associations with fewer than three dozen members that had a budget and staff three times the size of a professional society with 2,500 members. I think you see my point; the number of members without context makes for pretty useless comparisons or benchmarks.
Just something to keep in mind if you're ever creating or reading benchmarking reports.
Wes's Wednesday Wisdom Archives
Patience and grace
Patience and grace A past client of mine recently told me: “You inspire confidence and […]
Sometimes you just have to try it and see what happens
Sometimes you just have to try it and see what happens The single greatest key […]
Training and testing
Training and testing I’ve written before that the best form of training follows this process: […]
How to save a “failing” project
How to save a “failing” project It is not unusual for me to receive a […]
How to avoid the “IT black hole”
How to avoid the “IT black hole” Going all the way back to my days […]
The “People” are important!
The “People” are important! I’ve written a lot about people, process, and technology over the […]
Always look for the MVP
Always look for the MVP I first wrote about minimum viable product (MVP) just three […]
The longer you take, the longer it will take
The longer you take, the longer it will take It may sound like a tautology, […]
Data is for action
Data is for action When deciding whether or not to collect a piece of data, […]
Have you shopped yourself?
Have you shopped yourself? I’ve always been fascinated by the “secret shopper” concept. (Maybe it’s […]