Signal-to-noise ratio
Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how much of a desired signal is being received, versus how much background noise is coming through.
The same thing applies to your database. The signal is your good data; the noise is your bad data. I've argued for years that the higher your signal-to-noise ratio in your database, the more likely you are to enter the cycle of doom, where staff will no longer trust the data, and stop using it. Bad data, including outdated contacts, is noise.
In order to improve your signal-to-noise ratio, you need to continually monitor and clean your data. Here are some ways you might do that.
Wes's Wednesday Wisdom Archives
Be careful with absolutes
Be careful with absolutes When I speak with clients I try to be careful about […]
New Year’s Resolutions
New Year’s Resolutions Why do New Year’s Resolutions fail? Research suggests that part of the […]
Why Process is So Important
Why Process is So Important One of my favorite business authors is James Clear, who writes all […]
The Significant Change of SaaS Software
The Significant Change of SaaS Software One of the most significant technological changes in the […]
Always, ALWAYS budget for more training
Always, ALWAYS budget for more training Always, ALWAYS budget for more training. I don’t know how else […]
We’ve always done it that way
We’ve always done it that way A couple of weeks ago I wrote about approving memberships, […]
Are you sure it doesn’t do that?
Are you sure it doesn’t do that? Even after 20 years of consulting, I’m surprised […]
Be grateful
Be grateful As Thanksgiving approaches here in the US, I’m reminded of two words: Be […]
Do you really need to approve them?
Do you really need to approve them? I often joke that the very best (because […]
Negativity bias is why we need database PR
Negativity bias is why we need database PR I’ve written before how cognitive biases can affect […]