Signal-to-noise ratio

Signal-to-noise ratio

Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how much of a desired signal is being received, versus how much background noise is coming through.

The same thing applies to your database. The signal is your good data; the noise is your bad data. I've argued for years that the higher your signal-to-noise ratio in your database, the more likely you are to enter the cycle of doom, where staff will no longer trust the data, and stop using it. Bad data, including outdated contacts, is noise.

In order to improve your signal-to-noise ratio, you need to continually monitor and clean your data. Here are some ways you might do that.

Wes's Wednesday Wisdom Archives

Sometimes it’s the least bad choice

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Sometimes it’s the least bad choice Just like in life, sometimes when we’re making technology …

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Our Members Aren’t Tech Savvy Having worked now in the association space for more than …

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Motion vs. Action One key to successful data management is understanding the difference between motion …

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There is ALWAYS a trade-off I’ve written many times about trade-offs (you can read a …

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Newton’s First Law

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Engagement is measured by the customer

May 27, 2020

Engagement is Measured by the Customer I’ve written a bunch about measuring engagement in the past. (Click …

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A Data Integrity Report…for Reports!

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I’ve written elsewhere about the value of data integrity reports. But one of the most …

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Every AMS vendor will tell you that the toughest part of implementing a new system …

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Clean as you go

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Clean As You Go A good cook or baker knows that, when working in the …

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Baby Steps

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One of the keys to developing good data management habits is to be aware of …

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