Signal-to-noise ratio

Signal-to-noise ratio

Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how much of a desired signal is being received, versus how much background noise is coming through.

The same thing applies to your database. The signal is your good data; the noise is your bad data. I've argued for years that the higher your signal-to-noise ratio in your database, the more likely you are to enter the cycle of doom, where staff will no longer trust the data, and stop using it. Bad data, including outdated contacts, is noise.

In order to improve your signal-to-noise ratio, you need to continually monitor and clean your data. Here are some ways you might do that.

Wes's Wednesday Wisdom Archives

Engagement is measured by the customer

May 27, 2020

Engagement is Measured by the Customer I’ve written a bunch about measuring engagement in the past. (Click …

Engagement is measured by the customer Read More »

A Data Integrity Report…for Reports!

July 29, 2019

I’ve written elsewhere about the value of data integrity reports. But one of the most …

A Data Integrity Report…for Reports! Read More »

A change of systems requires a change of mindset

July 8, 2019

Every AMS vendor will tell you that the toughest part of implementing a new system …

A change of systems requires a change of mindset Read More »

Clean as you go

March 28, 2019

A good cook or baker knows that, when working in the kitchen, you clean as …

Clean as you go Read More »

Baby Steps

March 21, 2019

One of the keys to developing good data management habits is to be aware of …

Baby Steps Read More »

Success Requires Discipline

March 14, 2019

When it comes to data management, most of us know what to do; we just don’t …

Success Requires Discipline Read More »

Take a moment to be grateful

March 7, 2019

Because we’re so focused on always improving what we have now, it’s easy to overlook …

Take a moment to be grateful Read More »

KPIs and Dashboards

February 28, 2019

I saw DJ Muller from MemberClicks speak on KPIs (key performance indicators). In his session …

KPIs and Dashboards Read More »

Documenting Process is Critical

February 22, 2019

When it comes to managing data successfully, process is critical. For example, a client of …

Documenting Process is Critical Read More »

Motion vs. Action

February 14, 2019

In James Clear’s book Atomic Habits (I recommend it!), he discusses the concept of motion vs. action. …

Motion vs. Action Read More »

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