Signal-to-noise ratio
Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how much of a desired signal is being received, versus how much background noise is coming through.
The same thing applies to your database. The signal is your good data; the noise is your bad data. I've argued for years that the higher your signal-to-noise ratio in your database, the more likely you are to enter the cycle of doom, where staff will no longer trust the data, and stop using it. Bad data, including outdated contacts, is noise.
In order to improve your signal-to-noise ratio, you need to continually monitor and clean your data. Here are some ways you might do that.
Wes's Wednesday Wisdom Archives
Engagement is measured by the customer
Engagement is Measured by the Customer I’ve written a bunch about measuring engagement in the past. (Click …
A Data Integrity Report…for Reports!
I’ve written elsewhere about the value of data integrity reports. But one of the most …
A change of systems requires a change of mindset
Every AMS vendor will tell you that the toughest part of implementing a new system …
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Clean as you go
A good cook or baker knows that, when working in the kitchen, you clean as …
Baby Steps
One of the keys to developing good data management habits is to be aware of …
Success Requires Discipline
When it comes to data management, most of us know what to do; we just don’t …
Take a moment to be grateful
Because we’re so focused on always improving what we have now, it’s easy to overlook …
KPIs and Dashboards
I saw DJ Muller from MemberClicks speak on KPIs (key performance indicators). In his session …
Documenting Process is Critical
When it comes to managing data successfully, process is critical. For example, a client of …
Motion vs. Action
In James Clear’s book Atomic Habits (I recommend it!), he discusses the concept of motion vs. action. …