Signal-to-noise ratio
Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how much of a desired signal is being received, versus how much background noise is coming through.
The same thing applies to your database. The signal is your good data; the noise is your bad data. I've argued for years that the higher your signal-to-noise ratio in your database, the more likely you are to enter the cycle of doom, where staff will no longer trust the data, and stop using it. Bad data, including outdated contacts, is noise.
In order to improve your signal-to-noise ratio, you need to continually monitor and clean your data. Here are some ways you might do that.
Wes's Wednesday Wisdom Archives
Painting the Bridge
Painting the Bridge According to this article, the Golden Gate Bridge is painted continuously year-round. …
Maintenance isn’t sexy
Maintenance isn’t sexy I remember reading once long ago that one of the reasons our …
“Will I still have a job when this is done?”
“Will I still have a job when this is done? While working with a client …
Evolution, not revolution
Evolution, not revolution I don’t recall where I first heard it many decades ago, but …
The power of the users’ group
The power of the users’ group Recently in an online users group forum for an …
Who is your data evangelist?
Who is your data evangelist? I was recently talking with a client of mine about …
Who is your data evangelist?
Who is your data evangelist? I was recently talking with a client of mine about …
Ratio of Data to Errors
Ratio of Data to Errors One of the elements of a good data governance plan …
Back to basics
Back to basics Over the past couple of years I’ve noticed that some AMS vendors …
Your people matter
Your people matter I’ve written many times about how people, process, and technology have to …