Signal-to-noise ratio

Signal-to-noise ratio

Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how much of a desired signal is being received, versus how much background noise is coming through.

The same thing applies to your database. The signal is your good data; the noise is your bad data. I've argued for years that the higher your signal-to-noise ratio in your database, the more likely you are to enter the cycle of doom, where staff will no longer trust the data, and stop using it. Bad data, including outdated contacts, is noise.

In order to improve your signal-to-noise ratio, you need to continually monitor and clean your data. Here are some ways you might do that.

Wes's Wednesday Wisdom Archives

It’s all relative…

July 21, 2021

It’s all relative… Over the course of my 22 years of consulting, I’ve consulted with …

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Eliminate to optimize

July 14, 2021

Eliminate to optimize So much of data management is habit (both good and bad) which is …

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For data governance, ask “Why?”

July 7, 2021

For data governance, ask “Why?” Recently I’ve had the opportunity to work on several data …

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More on Meetings

June 30, 2021

More on Meetings I’ve written before about the importance of making sure your meetings are …

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Action produces momentum

June 23, 2021

Action produces momentum Another great quote from James Clear: “Motivation often comes after starting, not …

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My #1 Best Practice…

June 16, 2021

My #1 Best Practice… A client recently asked me: “If you had to pick a single …

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Encourage engagement with prizes!

June 9, 2021

Encourage engagement with prizes! One of the biggest challenges any organization faces when implementing a new …

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June 2, 2021

Inertia One definition of inertia is “to remain unchanged.” My sense is that many association processes, projects, or …

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When’s the “least bad” time?

May 26, 2021

When’s the “least bad” time? When working with clients on a new project, especially a …

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A poor launch can set the stage for YEARS

May 19, 2021

A poor launch can set the stage for YEARS It is not uncommon for me …

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