Signal-to-noise ratio

Signal-to-noise ratio

Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how much of a desired signal is being received, versus how much background noise is coming through.

The same thing applies to your database. The signal is your good data; the noise is your bad data. I've argued for years that the higher your signal-to-noise ratio in your database, the more likely you are to enter the cycle of doom, where staff will no longer trust the data, and stop using it. Bad data, including outdated contacts, is noise.

In order to improve your signal-to-noise ratio, you need to continually monitor and clean your data. Here are some ways you might do that.

Wes's Wednesday Wisdom Archives

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How to avoid the “IT black hole” Going all the way back to my days …

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Always look for the MVP

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Always look for the MVP I first wrote about minimum viable product (MVP) just three …

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The longer you take, the longer it will take

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Data is for action

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To improve adoption, decrease the friction

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To improve adoption, decrease the friction “Before you try to increase your willpower, try to …

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“Is this normal?”

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“Is this normal?” ne of the greatest parts about my job is that I get …

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Give your staff more freedom, not less

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Give your staff more freedom, not less I often tell my clients, when it comes …

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My advice? Stop doing that

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My advice? Stop doing that! There is a classic TV sketch featuring Bob Newhart as …

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