Signal-to-noise ratio

Signal-to-noise ratio

Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how much of a desired signal is being received, versus how much background noise is coming through.

The same thing applies to your database. The signal is your good data; the noise is your bad data. I've argued for years that the higher your signal-to-noise ratio in your database, the more likely you are to enter the cycle of doom, where staff will no longer trust the data, and stop using it. Bad data, including outdated contacts, is noise.

In order to improve your signal-to-noise ratio, you need to continually monitor and clean your data. Here are some ways you might do that.

Wes's Wednesday Wisdom Archives

Another universal truth

September 10, 2025

Another universal truth There are many universal truths in data management. Some examples: You will […]

Don’t miss this year’s DAN Science Fair!

September 3, 2025

Don’t miss this year’s DAN Science Fair! I’m taking a break from my weekly tips […]

Just start. And it’s never done.

August 27, 2025

Just start. And it’s never done. Last week I had the opportunity to lead a […]

Don’t ask if you’re not going to answer!

August 20, 2025

Don’t ask if you’re not going to answer! In the past week, on three different […]

Seek forgiveness rather than permission

August 6, 2025

Seek forgiveness rather than permission “Seek forgiveness, not permission.” I can’t remember when I first […]

Is a 360 degree view necessary?

July 30, 2025

Is a 360 degree view necessary? “A 360 degree view of our members should NOT […]

Why data matters

July 23, 2025

Why data matters I write about data because managing our data effectively will help us […]

It’s about process

July 16, 2025

It’s about process I’m in the midst of adding an AI agent to my website […]

Data integrity reports

July 9, 2025

Data integrity reports I speak and write a lot about data integrity reports. So I […]

The most important training tip

June 25, 2025

The most important training tip I’ve been sitting in a lot of database training sessions […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top