Signal-to-noise ratio

Signal-to-noise ratio

Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how much of a desired signal is being received, versus how much background noise is coming through.

The same thing applies to your database. The signal is your good data; the noise is your bad data. I've argued for years that the higher your signal-to-noise ratio in your database, the more likely you are to enter the cycle of doom, where staff will no longer trust the data, and stop using it. Bad data, including outdated contacts, is noise.

In order to improve your signal-to-noise ratio, you need to continually monitor and clean your data. Here are some ways you might do that.

Wes's Wednesday Wisdom Archives

All decisions involve risk

October 28, 2020

All decisions involve risk Whether it’s choosing a new AMS or introducing a new product …

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Try flowcharting your processes

October 21, 2020

Try flowcharting your processes Working with a client recently on their membership join process reminded me …

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“I just want a system I don’t have to fight with.”

October 14, 2020

“I just want a system I don’t have to fight with.” I asked my client: …

“I just want a system I don’t have to fight with.” Read More »

Inertia Contributes to Bad Data

October 7, 2020

Inertia Contributes to Bad Data Without knowing anything about your organization or its data, I’d …

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What are you doing with new contacts?

September 30, 2020

What Are You Doing with New Contacts/ I was very interested to read in a …

What are you doing with new contacts? Read More »

Be Aware of Selection Bias

September 23, 2020

Be Aware of Selection Bias I wrote recently about the mistaken perception of older members …

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Some Things Just Take Time

September 16, 2020

Some Things Just Take Time I learned recently that an elephant’s gestation period is 18 …

Some Things Just Take Time Read More »

Sometimes It’s the Least Bad Choice

September 7, 2020

Sometimes It’s the Least Bad Choice Just like in life, sometimes when we’re making technology …

Sometimes It’s the Least Bad Choice Read More »

Our Members Aren’t Tech Savvy

September 2, 2020

Our Members Aren’t Tech Savvy Having worked now in the association space for more than …

Our Members Aren’t Tech Savvy Read More »

Motion vs. Action

August 26, 2020

Motion vs. Action One key to successful data management is understanding the difference between motion …

Motion vs. Action Read More »

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