Be aware of unintended consequences
I've written before that every decision involves a trade-off. When considering the trade-offs that every decision requires, you should also keep in mind any unintended consequences that the decision may create. Consider the following example:
A client of mine recently changed AMSes. As part of that change, members have to log in to the website using a unique email address. (Previously members had used their last name and their member ID.) The challenge is that the association has thousands of member records without email addresses and as a result, a member without an email address cannot login to the website without contacting the association directly and speaking with a staff person (i.e., there is not automated way for the member to retrieve a username/password reset via email).
So the unintended consequence of this decision was that the staff now has to manage dozens of customer service calls to help members login for the first time, something they had not planned for.
Could this additional work been avoided via some other login method? Maybe. Or maybe not. But a discussion needed to happen, so that the association could make a fully-informed decision and understand the ramifications (i.e., the trade-offs and the potential unintended consequences) of their decisions.
So as you make any decision, ask yourself: "Could this decision create any unintended consequences?"
![]()
Wes's Wednesday Wisdom Archives
Using the Pomodoro Technique for data management
Using the Pomodoro Technique for data management I’m a huge fan of the Pomodoro Technique, […]
You need a PLAN to deal with duplicates
You need a PLAN to deal with duplicates Here’s the thing about duplicate records: No […]
Asking for more is a good sign…
Asking for more is a good sign… A client who had recently implemented a new […]
Take action…
Take action… “The greatest wisdom not applied to action and behavior is meaningless data.” – […]
The Rule of 100 and 1,000 revisited
The Rule of 100 and 1,000 revisited I’m finding that the “Rule of 100 and […]
You gotta wanna
You gotta wanna Long ago I heard a training consultant say you can’t train people […]
Be careful not to overbuy
Be careful not to overbuy I recently spoke with an association of ten staff that was […]
When is the best time to clean your data?
When is the best time to clean your data? One of the most common questions […]
Do the benefits outweigh the risks?
Do the benefits outweigh the risks? As the economist Thomas Sowell points out, there are […]
Painting the Bridge
Painting the Bridge According to this article, the Golden Gate Bridge is painted continuously year-round. […]
