Be aware of unintended consequences
I've written before that every decision involves a trade-off. When considering the trade-offs that every decision requires, you should also keep in mind any unintended consequences that the decision may create. Consider the following example:
A client of mine recently changed AMSes. As part of that change, members have to log in to the website using a unique email address. (Previously members had used their last name and their member ID.) The challenge is that the association has thousands of member records without email addresses and as a result, a member without an email address cannot login to the website without contacting the association directly and speaking with a staff person (i.e., there is not automated way for the member to retrieve a username/password reset via email).
So the unintended consequence of this decision was that the staff now has to manage dozens of customer service calls to help members login for the first time, something they had not planned for.
Could this additional work been avoided via some other login method? Maybe. Or maybe not. But a discussion needed to happen, so that the association could make a fully-informed decision and understand the ramifications (i.e., the trade-offs and the potential unintended consequences) of their decisions.
So as you make any decision, ask yourself: "Could this decision create any unintended consequences?"
![]()
Wes's Wednesday Wisdom Archives
Acknowledging problems is part of managing expectations
Acknowledging problems is part of managing expectations Research was done some time ago that suggested […]
Need data? Consider third-party sources
Need data? Consider third-party sources I always tell my clients, only collect data that you’re […]
Action must follow the decision
Action must follow the decision When I work with my clients on their projects (whether […]
Everything should be focused on improving user adoption
Everything should be focused on improving user adoption Your AMS is a tool, and a […]
Needs change over time, and that’s OK
Needs change over time, and that’s OK I was speaking with a couple of association […]
The vaguer the question, the vaguer the answer
The vaguer the question, the vaguer the answer As the old saying goes, the devil […]
The best choice given the information you have
The best choice given the information you have “Hindsight is 20/20” is a cliché because, […]
Action isn’t the same as progress
Action isn’t the same as progress I’ve written before that not taking action is an […]
Start with the end in mind
Start with the end in mind Like so many, I probably first heard the phrase […]
It’s quiet in here…maybe TOO quiet…
It’s quiet in here…maybe TOO quiet… One of the truisms of data management is that […]
