Work on your relationship with your AMS vendor
It is no coincidence that my most successful clients are those that have a very strong relationship with their AMS vendor.
I've written in the past about how buying an AMS is more like getting married than buying, for example, a new car. It's possible (even likely!) to buy a car from a dealer or private party and never have to see that person again, yet still get years and years of service from your car.
It's nearly impossible to do the same with your AMS. And that's why my most successful clients have a strong relationship with their AMS provider.
This doesn't mean that everything is perfect. It simply means that there is a level of trust and commitment in the relationship that allows for consistent and open dialogue. Neither party is looking to take advantage of the other, nor is either looking to ignore the other.
So think about the relationship you have with your AMS vendor. Is it strong? Can it be improved? And if so, what can you do to improve it?
![]()
Wes's Wednesday Wisdom Archives
Cheaper now; costlier later.
Cheaper now; costlier later. Most of my clients are very cost-conscious, understandably. After all, who […]
The unified shopping cart: Dreams vs. reality
The unified shopping cart: Dreams vs. reality One of the more common requests I hear […]
Don’t forget to celebrate!
Don’t forget to celebrate! Truth be told, I’m not a big celebrator. (Maybe it’s because […]
Three thoughts on duplicate records
Three thoughts on duplicate records Duplicate records are a reality in any database of any size, […]
Please don’t do this…
Please don’t do this… I’ve noticed a trend among online retailers that I want to […]
AI is perpetually patient
AI is perpetually patient My friend and colleague Noel Shatananda of fusionSpan was providing me some […]
User adoption is (almost) all that matters…
User adoption is (almost) all that matters… I was speaking with an association recently about their […]
When “overcommunicating” becomes overwhelming
When “overcommunicating” becomes overwhelming There is a common belief in project management and general business management that overcommunicating […]
Communicating when there is a major technology change
Communicating when there is a major technology change For those of you who are ASAE […]
Everything works, until it doesn’t.
Everything works, until it doesn’t. “If something cannot go on forever, it will stop.” – […]
