It is no coincidence that my most successful clients are those that have a very strong relationship with their AMS vendor.

I've written in the past about how buying an AMS is more like getting married than buying, for example, a new car. It's possible (even likely!) to buy a car from a dealer or private party and never have to see that person again, yet still get years and years of service from your car.

It's nearly impossible to do the same with your AMS. And that's why my most successful clients have a strong relationship with their AMS provider.

This doesn't mean that everything is perfect. It simply means that there is a level of trust and commitment in the relationship that allows for consistent and open dialogue. Neither party is looking to take advantage of the other, nor is either looking to ignore the other.

So think about the relationship you have with your AMS vendor. Is it strong? Can it be improved? And if so, what can you do to improve it?