Some context, please
A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where the report defines associations by the number of members, but fails to discriminate between trade associations and individual associations. In other words, the report will talk about "associations with fewer than 500 members" as if a trade association with 450 members is somehow the same as an individual membership organization with 450 members.
I have worked with trade associations with fewer than three dozen members that had a budget and staff three times the size of a professional society with 2,500 members. I think you see my point; the number of members without context makes for pretty useless comparisons or benchmarks.
Just something to keep in mind if you're ever creating or reading benchmarking reports.
![]()
Wes's Wednesday Wisdom Archives
Don’t miss this year’s DAN Science Fair!
Don’t miss this year’s DAN Science Fair! I’m taking a break from my weekly tips […]
Just start. And it’s never done.
Just start. And it’s never done. Last week I had the opportunity to lead a […]
Don’t ask if you’re not going to answer!
Don’t ask if you’re not going to answer! In the past week, on three different […]
Seek forgiveness rather than permission
Seek forgiveness rather than permission “Seek forgiveness, not permission.” I can’t remember when I first […]
Is a 360 degree view necessary?
Is a 360 degree view necessary? “A 360 degree view of our members should NOT […]
Why data matters
Why data matters I write about data because managing our data effectively will help us […]
It’s about process
It’s about process I’m in the midst of adding an AI agent to my website […]
Data integrity reports
Data integrity reports I speak and write a lot about data integrity reports. So I […]
The most important training tip
The most important training tip I’ve been sitting in a lot of database training sessions […]
Be careful about getting tangled
Be careful about getting tangled “We had done a lot to tangle ourselves up.” – […]
