Some context, please

Some context, please

A pet peeve of mine: A report about associations (e.g., marketing benchmarks report) where the report defines associations by the number of members, but fails to discriminate between trade associations and individual associations. In other words, the report will talk about "associations with fewer than 500 members" as if a trade association with 450 members is somehow the same as an individual membership organization with 450 members.

I have worked with trade associations with fewer than three dozen members that had a budget and staff three times the size of a professional society with 2,500 members. I think you see my point; the number of members without context makes for pretty useless comparisons or benchmarks.

Just something to keep in mind if you're ever creating or reading benchmarking reports.

Wes's Wednesday Wisdom Archives

You CAN compete with the big guys…

April 2, 2025

You CAN compete with the big guys… In my experience, associations often undersell their actual […]

Join (or start) your users group!

March 26, 2025

Join (or start) your users group! Today’s message is simple: If the AMS you’re using […]

They don’t care, until they care.

March 19, 2025

They don’t care, until they care. One of the more common questions I get from […]

Longfellow and data management

March 12, 2025

Longfellow and data management “We judge ourselves by what we feel capable of doing while […]

Do you really need all that historical data?

March 5, 2025

Do you really need all that historical data? A question I’ll often get from my […]

AI actually requires thinking

February 26, 2025

AI actually requires thinking “I don’t think AI introduces a new kind of thinking. It […]

It’s not the mistakes, but how you respond

February 19, 2025

It’s not the mistakes, but how you respond Recently a client was complaining about a bug that […]

The hidden costs of bad data

February 12, 2025

The hidden costs of bad data Nobody likes bad data, and presumably we’re all working […]

Don’t let your customers edit their names online!

February 5, 2025

Don’t let your customers edit their names online! This issue came up recently and I […]

Once is an accident, twice is coincidence, three times is a pattern.

January 29, 2025

Once is an accident, twice is coincidence, three times is a pattern. We’ve probably all […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top