Next-to-Nothing Goals
I saw a Ted Talk by Christine Carter recently discussing the concept of "next-to-nothing" goals. The idea is to learn a new habit by setting ridiculously small goals that will move you to the larger goal. It could be something as simple as walking for just one minute as a goal toward becoming a runner later on.
In my book Put Your Data to Work: 52 Tips and Techniques for Effectively Managing Your Database published by ASAE, one of the tips is "Spot Check Your Data." In that tip I suggest taking a minute or two during the day to "scroll through your contact list" to see if you can identify any errors in the data (e.g., duplicates, typos, etc.). This is a great example of a "next-to-nothing" activity that can have a real impact long-term.
I write frequently about weeding the garden in data management. Spot checking your data is another way to keep the weeds away. Make it one of your "next-to-nothing" goals.
![]()
Wes's Wednesday Wisdom Archives
KPIs and Dashboards
I saw DJ Muller from MemberClicks speak on KPIs (key performance indicators). In his session […]
Documenting Process is Critical
When it comes to managing data successfully, process is critical. For example, a client of […]
Motion vs. Action
In James Clear’s book Atomic Habits (I recommend it!), he discusses the concept of motion vs. action. […]
Are You Answering Your Calls?
I’ve written about this before, but apparently I have to keep repeating it. If you’ve […]
Who do you trust?
Who Do You Trust I was reading an article recently about Warren Buffet’s “rules” for […]
Set benchmarks to measure progress
It’s impossible to measure progress if you don’t know your starting point. This sounds axiomatic, […]
You’ll make incorrect decisions. Acknowledge them and fix it.
A client of mine recently wrote the following to me: “It’s so hard to set […]
"Experience is unobservable to everyone except the person who it happens to."
In Dan Gilbert’s book Stumbling on Happiness, he writes: “Experience is unobservable to everyone except […]
Know Your Audience Before You Speak
This one may seem obvious, but when you’re speaking to anyone, whether it’s one person, […]
"Behavior is a function of the person in their environment."
Lewin’s equation says “behavior is a function of the person in their environment.” (He was […]
