New Year’s Resolutions

New Year's Resolutions

Why do New Year's Resolutions fail? Research suggests that part of the challenge is that the actual resolutions are too large/complex/difficult to achieve (e.g., I will lose 30 pounds by June 1st). And when we inevitably fail to reach the goal, we give up, telling ourselves "Well, I guess I just can't do that."

I see the same thing happening with data management. An unrealistic goal is set (e.g. "We'll have 99.5% accuracy with our email delivery by the end of the month!") and when the goal is (invariably) not reached, everyone declares "Welp, this is hopeless, no point in trying!"

A better approach is to set less specific and more achievable goals and to measure your progress frequently.

Suppose you have 80% email deliverability now. A more achievable goal would be to say "We're going to increase deliverability over the next three months," and then measure your progress every couple of weeks for the next three months. Some weeks you'll improve, some you may not. But you'll be working in the right direction and you'll likely develop a habit of continuing to work in that direction.

The idea isn't perfection (which can't be achieved) but progress, improvement, and success.

So what kind of New Year's Resolutions have you set for your data management? And are they realistic?

Wes's Wednesday Wisdom Archives

KPIs and Dashboards

February 28, 2019

I saw DJ Muller from MemberClicks speak on KPIs (key performance indicators). In his session …

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Documenting Process is Critical

February 22, 2019

When it comes to managing data successfully, process is critical. For example, a client of …

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Motion vs. Action

February 14, 2019

In James Clear’s book Atomic Habits (I recommend it!), he discusses the concept of motion vs. action. …

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Are You Answering Your Calls?

February 7, 2019

I’ve written about this before, but apparently I have to keep repeating it. If you’ve …

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Who do you trust?

January 31, 2019

Who Do You Trust I was reading an article recently about Warren Buffet’s “rules” for …

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Set benchmarks to measure progress

January 24, 2019

It’s impossible to measure progress if you don’t know your starting point. This sounds axiomatic, …

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You’ll make incorrect decisions. Acknowledge them and fix it.

January 17, 2019

A client of mine recently wrote the following to me: “It’s so hard to set …

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"Experience is unobservable to everyone except the person who it happens to."

January 10, 2019

In Dan Gilbert’s book Stumbling on Happiness, he writes: “Experience is unobservable to everyone except …

"Experience is unobservable to everyone except the person who it happens to." Read More »

Know Your Audience Before You Speak

December 20, 2018

This one may seem obvious, but when you’re speaking to anyone, whether it’s one person, …

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"Behavior is a function of the person in their environment."

December 13, 2018

Lewin’s equation says “behavior is a function of the person in their environment.” (He was …

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