Negativity bias is why we need database PR
I've written before how cognitive biases can affect data management. Another bias to add to the list is negativity bias. Simply put, our brains are hardwired to register and dwell on negative stimuli more than positive ones. Which is just another reason why it's important to practice database public relations.
As I write here, database public relations is the practice of taking proactive steps to talk about the good things in your database. Because our brains are hardwired to focus and dwell on "bad things," database PR works to counteract this natural tendency.
Nature abhors a vacuum and no system is in stasis. Either your data is getting better or getting worse, and if it's getting better, it's up to you to tell that to everyone who needs to know.
![]()
Wes's Wednesday Wisdom Archives
How to save a “failing” project
How to save a “failing” project It is not unusual for me to receive a […]
How to avoid the “IT black hole”
How to avoid the “IT black hole” Going all the way back to my days […]
The “People” are important!
The “People” are important! I’ve written a lot about people, process, and technology over the […]
Always look for the MVP
Always look for the MVP I first wrote about minimum viable product (MVP) just three […]
The longer you take, the longer it will take
The longer you take, the longer it will take It may sound like a tautology, […]
Data is for action
Data is for action When deciding whether or not to collect a piece of data, […]
Have you shopped yourself?
Have you shopped yourself? I’ve always been fascinated by the “secret shopper” concept. (Maybe it’s […]
To improve adoption, decrease the friction
To improve adoption, decrease the friction “Before you try to increase your willpower, try to […]
“Is this normal?”
“Is this normal?” ne of the greatest parts about my job is that I get […]
Give your staff more freedom, not less
Give your staff more freedom, not less I often tell my clients, when it comes […]
