OK, last time I mention this, I promise. Tomorrow, Thursday, July 30, at Noon Eastern I’m presenting a web conference with Boston Conferencing. The title is “Thriving with Data: Using your organization’s data to improve marketing and communications with your members and customers.” Here’s what you’ll learn: The Trochlil Data Management Hierarchy, where your organization […]
One last reminder: Thriving with Data Webinar Read More »
In my book, Put Your Data to Work: 52 Tips and Techniques for Effectively Managing Your Database, tip #25 is “Create and regularly execute data integrity reports.” The point of the tip is that data integrity reports can help you identify potential data problems within your database and are an excellent method for proactively keeping
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Just a reminder that next Thursday, July 30, at Noon Eastern I’m presenting a web conference with Boston Conferencing on Thursday, July 30 at Noon Eastern. The title is “Thriving with Data: Using your organization’s data to improve marketing and communications with your members and customers.” Here’s what you’ll learn: The Trochlil Data Management Hierarchy,
Don't Miss my Web Conference on Thriving with Data Read More »
For the third year in a row, I’m conducting a one-question survey about associations and their database challenges. This will take you no more than two minutes to complete. Over the past two years, more than 250 of your association colleagues have responded to this survey, and it provides for some very interesting insight (here,
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I’m presenting a webinar with Boston Conferencing on Thursday, July 30 at Noon Eastern. The title is :Thriving with Data: Using your organization’s data to improve marketing and communications with your members and customers.” Here’s what you’ll learn: The Trochlil Data Management Hierarchy, where your organization is, and how you can move to the next
Thriving with Data Read More »
“Marketing is anything that helps or hinders sales or use of products and services.” These words are from Terri Langhans, whom I heard speak at an ASAE conference a while back. This is her definition of what “marketing” is, and I think it’s dead on. Marketing is not a function limited to the marketing department,
This concept is attributed to Chris Anderson, author of The Long Tail. I think there is no disputing this concept. Here are some examples in the database and data management world: Data is cheap and easy to collect, which means we may now easily have an abundance of data. That abundant data now requires wise
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I’ve posted a new white paper on my website, entitled “The Three Primary Data Management Systems WIthin Associations and How They Are Related” When working with clients, as we discuss things like the association management system, the financial management system, and the website, I’m often asked how these systems are related and which system should
New White Paper Released: How Three Primary Data Systems are Related Read More »
Do you know who your “long-term” members are? By long-term, I mean any company or individual who has been a member of your association for more than seven years. Can you easily pull a report of anyone who has been a member for more than seven years? And can you run a report of any
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Maddie Grant and Lindy Dreyer at SocialFish have put together a fairly amazing social mediea program entitled Buzz2009 Social Media for Associations. You can get all the details here: www.buzz2009.org Highlights include presentations from Guy Kawasaki and Andy Sernovitz. So if you’re into this whole “Web 2.0” thing, you might want to check this out.
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