Why I write

Why I write

Thirty years ago, I started a new job as director of membership for a small trade association. It was my first real membership position, having worked in marketing and communications for four years prior at another trade association.

While I knew how associations worked, I had no real idea how to recruit, manage, and retain membership. Luckily, my office was located just a couple of blocks from ASAE's offices. ASAE's offices contained a library of books all about association management. (Remember, this was effectively before the internet existed.)

And so I spent hours every week at that library or with books I had purchased from ASAE, learning everything I could about how to be a membership manager in an association. And, in part thanks to those books, I was successful at doing something I had never done before.

Most of the authors of those books and articles were volunteers. They were unpaid. But they took the time to share their wisdom with others, and I've been forever grateful for that.

And so, that is why I write. I write because I believe I have experiences and knowledge (dare I say wisdom) that might be helpful to someone else attempting to go down a path I've already been down.

And maybe someday they will share their knowledge with someone else.

Wes's Wednesday Wisdom Archives

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Small actions become big wins I’ve written before about how data accretes, the idea that […]

Try not to OFFEND your members…

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Try not to OFFEND your members… I recently received an email from an association where I’ve […]

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April 6, 2022

How will you use that data? One of the beauties of technology today is how easy […]

Pennywise and pound foolish

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Pennywise and pound foolish One definition of the phrase “pennywise and pound foolish” is to […]

How you respond matters

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How you respond matters Very recently I wrote that I measure customer service by how […]

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Your one non-renewable resource For any project, the three primary resources are time, money, and […]

No system is perfect

March 9, 2022

No system is perfect When working with my clients on the selection of a new […]

Ask your members to update their info

March 2, 2022

Ask your members to update their info One of the greatest data management challenges any association […]

Customer vs. staff

February 23, 2022

Customer vs. staff In a properly designed AMS, when the customer goes online to your […]

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