One key to successful data management is understanding the difference between motion and action.

Simply put, motion = planning but action = doing.

Too often we spend a lot of time planning out all the different ways we'll improve our data management. We make plans to clean the data, to establish clear business rules, to create effective documentation, to create an internal data management team, and so on. We make lots of plans. But what do we do?

It's the doing that will get the data clean and make it useful, not the planning.

Are you spending most of your time on motion or action?